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| Friday, 29 January 2010, 12:03 HKT/SGT | |
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KUALA LUMPUR, Jan 29, 2010 - (ACN Newswire) - Channel managers frequently complain about a lack of communication between their marketing and sales executives, resulting from a poorly designed or implemented distribution channel strategy. A well-designed distribution channel strategy takes into account the linkages between both the salespeople's activities with channel partners and the marketing managers' efforts to better reach and serve end-users.
Against this backdrop, Marcus Evans, will be holding the Effective Channel Management course on February 18 and 19 at the Crowne Plaza Hotel, New Delhi, India.
Marcus Evans, manager, conferences and trainings, Ms Geraldine, said the course is to build, develop and manage a stronger channel to improve revenue and profitability.
At the same time, it is designed for middle to senior-level executives in manufacturing, wholesale, retail, or service firms who have responsibility for creating and managing channels of distribution, or who have broader strategic responsibilities of which channel strategies are a part. Executives wishing to gain an increased understanding of the critical role channels of distribution play in their company's business model will benefit from this programme.
Geraldine said in India, channel selection and deployment is one of the most critical issues facing companies today. "With effective channel management, organisations can manage their partner relationships and help their channel partners sell more effectively, resulting in a more profitable and loyal indirect channel," she added.
About the course facilitator: T. Manoharan, Management Training Consultant with an excellent track record of 30 years, (11+ years experience in Training Performance solution and development) has worked with leading Indian and multi-national organisations, like NIS Sparta Ltd., Reliance Communication, Bharti Airtel Service Ltd, Hindustan Lever, Parke Davis India Ltd. (PFIZER), in various positions, leading teams of professionals in achieving organisational goals. This event is also endorsed by Direct Marketing Association India (DMAI) and Indian National Shipowners' Association (INSA) supported by media partners: ACN Newswire and Supply & Demand Chain Executive.
Marcus Evans's international network provides a one-stop shop for all that a company's business intelligence, market analysis, learning and training need. "Our mission is to provide our clients with the information and insights they need to sustain valuable competitive edge," said Geraldine.
For further details and bookings, please visit: http://www.marcusevans.com/html/eventdetail.asp?eventID=16155&SectorID=7&divisionID=
Media Contact:
Catherine Foo
Tel: +603-2723-6757
Email: CatherineF@marcusevanskl.com
Topic: Trade Show or Conference
Sectors: Trade Shows, Retail & eCommerce
http://www.acnnewswire.com
From the Asia Corporate News Network
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