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Friday, 23 September 2016, 08:05 HKT/SGT
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Source: LEXUS
Lexus UX Concept Introduces Radical Immersive 3-D Driving Experience

Toyota City, Japan, Sept 23, 2016 - (JCN Newswire) - A new Lexus compact crossover concept vehicle, the UX Concept, makes its world debut at the 2016 Paris motor show, showcasing Lexus' vision for a compact SUV of the future. The Lexus UX Concept represents a new step in the company's design journey and a redefinition of the driving experience.

- Innovative, 3-D Human Machine Interface (HMI) technology offers a uniquely immersive driver experience
- Floating, hologram-style driver's instrument binnacle and centre console displays
- The latest advanced in-vehicle electrical technologies also on display in the new UX Concept
- Lexus UX Concept World debut at Paris 2016 motor show

The bold UX Concept design embodies imaginative, forward-thinking technologies to provide occupants with a fully immersive experience. All on-board HMI technology has been designed to offer progressive customers who live and work in an ever-connected environment an innovative, three-dimensional driver experience.

The driver's instrument binnacle houses a transparent globe, floating in the manner of a hologram, in which a combination of analogue and digital information express a functional yet unexpected user interface. And the centre console features a prominent, facetted crystal structure within which a hologram-style display of air-conditioning and infotainment system is clearly visible to both driver and front passenger.

The latest advanced in-vehicle electrical technologies are also on display in the new UX Concept. It features electro-chromatic windows, and the door mirrors are replaced by e-mirror camera housings far slimmer than conventional mirror housing. All switchgear is electrostatic, and housed under transparent covers.

Finally, the fin motif used on the A pillar is repeated on the dashboard to provide a new audio experience for the new generation Lexus customer-a demountable sound bar built into the passenger side of the dashboard.

"Our brief was to create a new genre of compact crossover; a vehicle that could create something unique from a customer's point of view-an innovative, three-dimensional, fully immersive user experience." Stephan Rasmussen, Designer at European Design Centre, ED2.


About LEXUS

Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality products and exemplary customer service. Lexus is the hybrid leader among luxury brands, offering hybrids that provide the best in innovative technology and premier luxury. The evolution of Lexus is reflected in the progressive designs of its new vehicles. The grille, dynamic light treatments, and sculptured lines create a distinctive look of luxury for Lexus. For more information, please visit www.lexus-int.com and www.lexus-int.com/news/.

Contact:
LEXUS INTERNATIONAL GALLERY
Tokyo Aoyama, Japan

CONTACT LEXUS IN YOUR REGION
www.lexus-int.com/contact



Sept 23, 2016 08:05 HKT/SGT
Source: LEXUS

Topic: Press release summary
Sectors: Automotive
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