LONDON, Apr 19, 2017 - (ACN Newswire) - Cannes Lions has today announced it is working with Tencent Social Ads to deliver a dedicated local-language WeChat official account, so that Chinese attendees can understand how to get involved in the Festival more easily. Following 2013's highly successful China Day, and in response to demand from China's creative community, the WeChat launch coincides with the second Cannes Lions China Day, dedicated to Chinese creativity and innovation.
A dedicated Chinese customer-service team will support customers to buy delegate passes via the new Cannes Lions WeChat account, which will also provide interaction with Terry Savage, the Chairman of Cannes Lions, as well as publishing Festival news and information in Chinese, including high-profile speaker announcements. Tencent, a leading provider of internet value added services in China, will produce exclusive content for the channel. WeChat was identified as a convenient and super-fast platform to achieve widespread reach across China's vast creative communications industry.
"China is a vibrant and dynamic creative economy and a highly valued market for Cannes Lions. This felt like the right time to provide this new WeChat service dedicated to the country. We're delighted to work with Tencent Social Ads to ensure we can engage and support our Chinese attendees like never before," said Terry Savage, Chairman of Cannes Lions.
"We hope that through the official account, the Chinese creative community will be able to take a closer look into this world-class creative festival, and interact with Cannes Lions community directly. And for the outstanding creative work done by Chinese agencies, Tencent Social Ads will empower them to shine on platforms like WeChat and QQ," said Davis Lin, Corporate Vice President of Tencent.
Cannes Lions has seen Chinese award entries and attendee numbers grow rapidly in recent years and China is an important part of the creative conversation at the Festival. Cannes Lions is running its second dedicated China Day on Tuesday 20 June 2017, in co-operation with The Chinese Advertising Association, who is the official representative for Cannes Lions in China. China Day 2017 will enable the global industry to look to China for ideas and inspiration.
Tencent Social Ads is also the official sponsor of The ClubHouse this year, the business lounge in the heart of the Palais des Festivals, where VIP delegates meet to network and relax.
Cannes Lions' future-focused strategy is aimed at working with creative pioneers like Tencent, who is a highly valued friend of the Festival and one who can spread the Cannes Lions message about the power of creativity for business, for change and for good.
To find further information about WeChat see https://web.wechat.com. For further information about Cannes Lions China Day 2017, see https://www.canneslions.com/festival/whats-on/china-day.
Cannes Lions runs for eight days from 17 - 24 June, in Cannes, France. The main Festival venue is the world famous Palais des Festivals. A 'Complete' pass includes entry to all official Festival talks, Awards shows, networking and evening events across the eight days. Passes giving access only to the specialist events - Lions Health, Lions Innovation and Lions Entertainment - which take place right next door to the main Festival venue, are also available.
-Lions Health 17-18 June
-Lions Innovation 19-20 June
-Lions Entertainment 21-22 June
For further details on all available passes and dates, see https://www.canneslions.com/festival/passes and to find out what's on, visit https://www.canneslions.com.
To find out more about entering work, see https://www.canneslions.com/awards/the-lions.
This year, applications for press accreditation will close on 31 May 2017, due to an increase in requests to attend. Accreditation will not be open on site during the event, so please ensure you apply before the deadline so your application can be assessed.
About Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 43,000 entries from all over the world are showcased and judged at the Festival.
The eight-day Festival is the only truly global meeting place for professionals working in advertising and communications. A community of 15,000 attendees from nearly 100 countries attend eight days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.
Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Creative Data, Creative Effectiveness, Cyber, Design, Digital Craft, Direct, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Innovation, Entertainment, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio, Titanium and Integrated Lions. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. www.canneslions.com
Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.
Senior PR Manger
Tencent Social Ads
T: +86-10-62671188 x32074
PR and Press Officer
Cannes Lions Festivals
T: +44 20 3033 4156
Apr 19, 2017 16:34 HKT/SGT
Source: Cannes Lions International Festival of Creativity
Topic: New Service
Sectors: Advertising, Digital
From the Asia Corporate News Network
Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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