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Tuesday, 9 May 2017, 08:07 HKT/SGT
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Source: WARC
WARC Media Awards 2017 open for entries
- Charlie Chappell of Hershey's - jury chair of Effective Channel Integration category

- Jerry Daykin of Diageo - jury chair of Effective Use of Partnerships & Sponsorships category

- Nicole Kane of McDonald's - jury chair of Best Use of Data category

LONDON, May 9, 2017 - (ACN Newswire) - WARC, the global marketing intelligence service, has today launched the WARC Media Awards 2017, an international competition rewarding communications planning which has made a positive impact on business results for brands around the world.

The awards will examine the insight, strategy and analytics that power effective media investment. Entries can be submitted into four categories: Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships, and Effective Use of Data.

Lucy Aitken, WARC's case study editor says: "The fast-paced change across the media landscape is having seismic shifts on communications planning. As a result, some of the most pioneering thinking occurs at this stage of the process."

"Through these awards," she added, "we want to capture communications planning best practice, showing how brands, their media agency partners and media owners are using new tech and platforms to help meet business objectives, how they are getting the most out of their collaborations, as well as showing how data and analytics are revolutionising communications planning in real time."

The WARC Media Awards are free to enter and papers submitted as effectiveness case studies are welcomed from any territory or discipline.

Gold, Silver and Bronze status will be awarded to the highest-scoring cases across the four categories and a $40,000 prize fund will be shared between the winners of the Grands Prix and Special Awards:

Special Awards in Best Use of Tech: Early Adopter Award, Most Scalable Idea, Best Use of Augmented or Virtual Reality.

Special Awards in Effective Channel Integration: Path-to-Purchase Award, Effective Cross-Channel Measurement, The POE Award.

Special Awards in Effective Use of Partnerships & Sponsorships: Successful Sponsorship, Effective Native, Collaboration with an influencer.

Three of the four jury chairs have been appointed:

Charlie Chappell, Head of Global Integrated Media at The Hershey Company, will be chair of Effective Channel Integration judging panel. Charlie, who is leading the transformation of Hershey's approach to modern media, says: "In today's world, the integration of media and creative planning has never been more important. Breaking down silos and coming together to deliver great work is what we often see winning in the marketplace. This award scheme will celebrate some of the best work in this area."

Jerry Daykin, Head of Global Digital Media Partnerships, Diageo will lead the Effective Use of Partnerships & Sponsorships jury. Jerry was appointed to lead and strengthen Diageo's relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive.

Nicole Kane, Director, Global Media, McDonald's Corporation will chair the Best Use of Data category. Nicole oversees global partnerships, accountability, and agency relationships.

The jury chair of the Effective Use of Tech category as well as the full judging panels will be announced shortly.

The deadline for entries is 19 September 2017. Further details can be found at www.warc.com/MediaAwards.prize.

WARC's Media Casebook, an analysis of the winning entries to last year's competition, will be published Monday 15 May and, with advice and tips, will be a helpful guide for anyone who is thinking of entering the Awards this year.

About jury chair - Effective Channel Integration category:

Charlie Chappell, Senior Director, Global Integrated Media, The Hershey Company

Charlie is leading the transformation of Hershey's approach to modern media. He joined Hershey in 2012 after 12 year at Procter & Gamble and has had the privilege to touch many iconic brands such as Hershey's, Reese's, Kisses, Pantene, Herbal Essences, Old Spice, Gillette, Secret, Safeguard and Camay. While his career has primarily been based in the US, Charlie has worked in over 25 different countries with a particular emphasis on China, Russia, Egypt & Pakistan. With P&G, he spent 2.5 years based in Geneva covering Central & Eastern Europe, the Middle East and Africa. Charlie is a graduate of Purdue University and the Kellogg School of Management at Northwestern University.

About jury chair - Effective Use of Partnerships & Sponsorships category:

Jerry Daykin, Head of Global Digital Media Partnerships, Diageo
Jerry was appointed to lead and strengthen Diageo's relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive. Prior to that Jerry was leading global partnerships agency-side at Carat, working with a number of clients but in particular the Cadbury/Mondelez business where he previously led social media marketing on the client side. He's a regular writer and blogger with contributions to WARC, The Drum, The Guardian and his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions.

About jury chair - Best Use of Data category:

Nicole Kane, Director, Global Media, McDonald's Corporation
Nicole oversees global partnerships, accountability, and agency relationships. An omnichannel strategist inspired by data, she has worked at global media agencies such as OMD and Starcom across CPG, QSR, Retail, Technology, and Travel. In 2014, she forecasted the role data and analytics would play transforming the marketing landscape and went to Civis Analytics to further hone her people-based marketing capabilities. She's been at McDonald's for two years and is excited to help McDonald's make delicious feel good moments easy for everyone.


About WARC

- your global authority on advertising and media effectiveness

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell
PR Manager, WARC
Email: [email protected]
Tel: +44 20 7467 8125


May 9, 2017 08:07 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
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Head of Global Integrated Media, The Hershey Company
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Head of Global Digital Media Partnerships, Diageo
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Director, Global Media, McDonald's Corporation
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WARC's Case Study Editor
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