|Wednesday, 15 November 2017, 16:42 HKT/SGT|
LONDON, Nov 15, 2017 - (ACN Newswire) - The first shortlist of WARC's Media Awards, an international competition that examines the insight, strategy and analytics that power effective media investment, is now released.
17 entries from a wide range of countries and companies including Danone, Heineken, Google, P&G and Unilver have been shortlisted in the Effective Use of Tech category, a search for communications that have effectively used or combined emerging platforms or technology in the media mix.
Kristi Argyilan, Senior Vice President, Media and Guest Engagement, Target - jury chair of the panel of 12 senior executives from brands, agencies and tech-inspired businesses, commented: "As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilizing technology to humanize their brands and creating emotionally stirring programs that engaged while providing meaningful service to their audiences across every imaginable industry."
The shortlisted entries are:
The campaign that saved 2500 lives - Softlogic Life Insurance - Mindshare Sri Lanka - Sri Lanka
Smart = Sexy - Lifestyles, Blowtex - +KNAUSS - Brazil, United States
The Better Wishes - Google Taiwan - OMD Taiwan - Taiwan
Spreading love online, sending gifts on LINE - Ferrero Rocher - PHD Taiwan - Taiwan
Inspiring weather to grill, or not - Johnsonville Fresh Bratwurst - CompassPoint Media - United States
#AdaAQUA GifMojis - AQUA - Havas Media - Indonesia
#AdaAQUA campaign with #PathDaily - AQUA - Havas Media - Indonesia
Loved the cold - Coors Light - Kinetic, Starcom - Irish Republic
Dynamic recruitment - The University of Sydney - The Monkeys - Australia
@GeoStories - Geological Survey of Canada History Committee - McMillan - Canada
From inside the plot - Fiat - People Initiative - Turkey
Humans 2: Closer to perfect than ever before - Channel 4 - OMD UK, 4creative - United Kingdom
Sea Hero Quest - Deutsche Telekom - MediaCom, Saatchi & Saatchi - Global
Bigger Than Suicide - Lynx - Kinetic UK, Mindshare - United Kingdom
React to shamers - Always - MediaCom Israel - Israel
Our hearts beat as one! - Cornetto - Mindshare - India
Martes de McDonald's - McDonald's - OMD, Tribal DDB - Mexico
The shortlists of the three other categories - Effective Channel Integration, Effective Partnerships and Sponsorships and Best Use of Data - will be announced shortly.
To see the case studies of the shortlisted entries or for more information about the WARC Media Awards please visit at www.warc.com/mediaawards.prize.
- your global authority on advertising and media effectiveness
warc.com is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
WARC runs four global and two regional case study competitions: WARC Awards, WARC Innovation Awards, WARC Media Awards, The Admap prize, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.
Founded in 1985, WARC is privately owned and has offices in the UK, U.S. and Singapore.
PR Manager, WARC
Tel: +44 (0) 20 7467 8125
Nov 15, 2017 16:42 HKT/SGT
Topic: Press release summary
Sectors: Media, Advertising
From the Asia Corporate News Network
Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|Feb 8, 2018 13:00 HKT/SGT|
WARC launches Prize for MENA Strategy 2018|
|Feb 6, 2018 08:15 HKT/SGT|
Redefining Purpose - WARC Toolkit 2018|
|Jan 31, 2018 20:00 HKT/SGT|
WARC Media Awards 2017 - Effective Use of Tech winners announced|
|Jan 31, 2018 16:00 HKT/SGT|
UK advertising spend sees new record high in 2017 with growth predicted to continue through 2018|
|Jan 29, 2018 17:00 HKT/SGT|
Voice is branding's new frontier - WARC Toolkit 2018|
|Jan 24, 2018 17:00 HKT/SGT|
WARC Media Awards 2017 - Best Use of Data winners announced|
|Jan 23, 2018 18:00 HKT/SGT|
Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn|
|Jan 22, 2018 17:00 HKT/SGT|
The CX battleground - WARC Toolkit 2018|
|Jan 17, 2018 17:00 HKT/SGT|
WARC Media Awards 2017 - Effective Use of Partnerships & Sponsorships winners announced|
|Jan 15, 2018 17:00 HKT/SGT|
Taking control of customer data - WARC Toolkit 2018 |
|More news >>|