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Wednesday, 15 November 2017, 16:42 HKT/SGT

Source: WARC
WARC Media Awards 2017 - Effective Use of Tech shortlist announced

LONDON, Nov 15, 2017 - (ACN Newswire) - The first shortlist of WARC's Media Awards, an international competition that examines the insight, strategy and analytics that power effective media investment, is now released.

17 entries from a wide range of countries and companies including Danone, Heineken, Google, P&G and Unilver have been shortlisted in the Effective Use of Tech category, a search for communications that have effectively used or combined emerging platforms or technology in the media mix.

Kristi Argyilan, Senior Vice President, Media and Guest Engagement, Target - jury chair of the panel of 12 senior executives from brands, agencies and tech-inspired businesses, commented: "As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilizing technology to humanize their brands and creating emotionally stirring programs that engaged while providing meaningful service to their audiences across every imaginable industry."

The shortlisted entries are:

The campaign that saved 2500 lives - Softlogic Life Insurance - Mindshare Sri Lanka - Sri Lanka
Smart = Sexy - Lifestyles, Blowtex - +KNAUSS - Brazil, United States
The Better Wishes - Google Taiwan - OMD Taiwan - Taiwan
Spreading love online, sending gifts on LINE - Ferrero Rocher - PHD Taiwan - Taiwan
Inspiring weather to grill, or not - Johnsonville Fresh Bratwurst - CompassPoint Media - United States
#AdaAQUA GifMojis - AQUA - Havas Media - Indonesia
#AdaAQUA campaign with #PathDaily - AQUA - Havas Media - Indonesia
Loved the cold - Coors Light - Kinetic, Starcom - Irish Republic
Dynamic recruitment - The University of Sydney - The Monkeys - Australia
@GeoStories - Geological Survey of Canada History Committee - McMillan - Canada
From inside the plot - Fiat - People Initiative - Turkey
Humans 2: Closer to perfect than ever before - Channel 4 - OMD UK, 4creative - United Kingdom
Sea Hero Quest - Deutsche Telekom - MediaCom, Saatchi & Saatchi - Global
Bigger Than Suicide - Lynx - Kinetic UK, Mindshare - United Kingdom
React to shamers - Always - MediaCom Israel - Israel
Our hearts beat as one! - Cornetto - Mindshare - India
Martes de McDonald's - McDonald's - OMD, Tribal DDB - Mexico
The shortlists of the three other categories - Effective Channel Integration, Effective Partnerships and Sponsorships and Best Use of Data - will be announced shortly.

To see the case studies of the shortlisted entries or for more information about the WARC Media Awards please visit at

About WARC

- Your global authority on advertising and media effectiveness is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, advertisers, market analysts and academics.

WARC runs two global and two regional case study competitions: WARC Awards, WARC Media Awards, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.

WARC publishes three global rankings of advertising excellence: Gunn 100 (creativity), WARC 100 (effectiveness), Gunn Media 100 (media innovation) and publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including ARF, Effies, Cannes Lions, ESOMAR and IPA.

Founded in 1985, WARC has offices in the UK, U.S. and Singapore. In June 2018 WARC was acquired by Ascential plc, the global specialist information company.

Amanda Benfell
PR Manager, WARC
Tel: +44 (0) 20 7467 8125

Nov 15, 2017 16:42 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
From the Asia Corporate News Network

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