Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Friday, 12 January 2018, 16:00 HKT/SGT

Source: Oath
Tapping 1 Mn applications across 2.6 Bn, Flurry State of Mobile 2017 sees session app activity grow by 6% YoY

SINGAPORE, Jan 12, 2018 - (Media OutReach) - Flurry Analytics, part of the Yahoo Mobile Developer Suite, has announced its annual global mobile and application usage study. For an industry that's seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market position, while years-old disruptors struggled to find their footing. Compared to 2016, Flurry measured overall session app activity growth of just 6%. While growth may have stagnated, users continue to diversify their behavior while using mobile applications.

Over the last year, Flurry's app footprint grew to track more than one million applications, across 2.6 billion devices globally. In this context, we define app usage as a user opening an app and recording what we call a "session."

Mobile Session Growth Stagnates in 2017

This past year's 6% growth is down from 11% in 2016. As we reported last year, users now spend more than five hours a day on their smartphones, and shift their daily time spent between new and old app experiences, versus giving more of their overall daily time.

The Shopping category grew by 54% as consumers continue to shift their spending into e-commerce via mobile shopping apps. Users are increasingly comfortable making physical purchases on their phones with now ingrained in-app digital purchase habits. Additionally, digital wallet services such as Apple Pay and Samsung Pay allow seamless access to stored payment information for mobile purchases. Music, Media, and Entertainment came in a close second with 43% year-over-year growth, reaffirming users' shift to mobile devices to consume media.

Lifestyle saw the steepest decline in growth with -40% in 2017. The decline in Lifestyle, a catchall category for both the Google Play and Apple App stores, highlights an app's need to build daily usage habits in order to retain or increase year-over-year growth. While Gaming saw another year of decline in sessions with -15% in 2017, Flurry has previously reported that gamers are spending more time and money in mobile games than ever before.

Phablets Continue to Steal Medium Phone Market Share

Understanding form factor adoption is critical for both app developers and marketers, as we know that usage differs between devices. 2017 proved that there is no end in sight for phablet growth - they represent a staggering 55% of active devices. As medium phone users trade in their devices, it is clear that they're opting for phablet devices, as 9% of the phablet growth came from medium phone adoption decline.

Android Dominates OS, While Apple holds Manufacturer Market Share

Although Android manufacturers make up two thirds of all active devices in 2017, Apple dominates individual market share with 34% of all active devices. Samsung maintained their share between 2016 and 2017 with 28% and will look to return to growth in 2018 with the launch of the S9. Chinese manufacturers Huawei, Xiaomi, and OPPO round out the top five and are slowly seeing growth by driving adoption in Asia Pacific and European markets.

Developers Have Users' Attention, It's Time to Innovate

Although session growth may have stalled, it has never been more apparent that mobile apps and smartphones have cemented their roles in users' lives. While users, marketers and the tech industry drive towards what's next, developers have an incredibly captive audience and a platform to engage them. And Flurry will be there to help drive the mobile app market forward. Here's to 2018!

About Oath

Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media. For more on Oath, visit

For further information, please contact:
Oath/Yahoo Southeast Asia
Prachi Singh -; M: +91 8197443568
Blue Totem Communications
Andrew Wong, Riley Kim -; M: +65 91993623 / +65 9783 0748

Jan 12, 2018 16:00 HKT/SGT
Topic: Press release summary
From the Asia Corporate News Network

Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

View Image

Feb 12, 2018 13:40 HKT/SGT
Shell collaborates with Oath to launch next phase of its "Make the Future" campaign
Feb 1, 2018 11:30 HKT/SGT
Oath: To Gain Brand Love with Singaporeans - Exceed their Needs, Set Trends and Ensure Trust
Dec 13, 2017 14:30 HKT/SGT
Yahoo unveils 2017 Year in Review for Singapore
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: