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Tuesday, 24 April 2018, 20:00 HKT/SGT

Source: WARC
WARC Awards 2018 - Effective Social Strategy shortlist announced

LONDON, Apr 24, 2018 - (ACN Newswire) - Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M's, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards' Effective Social category - a search for marketing initiatives that link social strategy to business success.

A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world - Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam.

The shortlisted entries are:
Crossing The Line - Fleggaard - UncleGrey - Denmark
#HUNGEREPLY - Snickers - Mars - BBDO Japan - Japan
Finding the Female Gaze in Fart Jokes - Gas-X - GSK - Weber Shandwick NY - United States
Office Souvenirs - JetBlue - MullenLowe US - United States
Little Tickets - JetBlue - MullenLowe US - MullenLowe Group - United States
#InMyFamilyWeSay - Hepar - Nestle Waters - Marcel - France
Condom or Denim? - Durex Jeans - Reckitt Benckiser - Havas Worldwide India - India
Time With Mum - Road Safety Commission - 303 MullenLowe - Australia
Nudging people out of compassion fatigue and into action - UNICEF - Bohemia Group - Australia
Full-heart support during Gaokao - McDonald's - BBDO China - China
Ole Ole Hour! - KFC - QSR Stores Sdn Bhd - Ensemble Worldwide, UM Malaysia - Malaysia
Like my addiction - Addict'Aide - BETC - France
Justice Bao and The Missing Travel Insurance - Singapore Tourism Board - TBWA\Singapore - Singapore
Play Everything - PlayStation - Sony Interactive Entertainment Singapore - TBWA\Singapore - Indonesia, Malaysia, Philippines, Singapore, Thailand
Positive - Pampers - Procter & Gamble - Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam - Vietnam
It's not cricket, it's the ashes - BT Sport - BT - AMVBBDO - United Kingdom
GeoStories: How Instagram turned millennials onto geology - Geological Survey of Canada History Committee - McMillan - Canada
For the sake of M&M's, do not watch Game of Thrones! - M&M's - Mars - ALMAP BBDO - Brazil
Not another Tide ad. But probably, the dullest content in history for the least active kids in history - OMO - Unilever - FP7/DXB - Middle East
Futbot - Beko - Arcelik - FP7/McCann Istanbul - Turkey

To see the shortlisted case studies in the Effective Social Strategy category, please view at

The annual WARC Awards is a global search for next-generation marketing effectiveness. The final shortlist, Effective Content Strategy, will be announced next week. The shortlisted case studies in the Effective Innovation and Effective Use of Brand Purpose categories are available at

About WARC

- your global authority on advertising and media effectiveness

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Amanda Benfell
PR Manager
+44 20 7467 8125

Apr 24, 2018 20:00 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
From the Asia Corporate News Network

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