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MANILA, Sept 3, 2010 - (ACN Newswire) - Toyota Motor Corporation (TMC) announces it held a signing ceremony here today to mark the start of Phase 2 of the Philippine Penablanca Sustainable Reforestation Project, a tree-planting project in the northern Philippines.
More than just tree planting, the project - in the Luzon Island town of Penablanca (about 500 km north of Manila) - seeks to give root to practices that support the livelihood of the local community, while ensuring the reforestation effort remains a success. In Phase 2, to encourage residents to continue reforestation activities beyond the conclusion of the project, efforts will focus on heightening the awareness of residents and of cooperatives set up under the project, and on starting the use of the fund to finance the reforestation. Also in Phase 2, volunteers from TMC local subsidiary Toyota Motor Philippines Corporation are scheduled to plant 1,000 trees over the next three years.
In a joint effort, TMC, the Philippine Department of Environment and Natural Resources, the Penablanca Municipal Government and the international environmental non-government organization Conservation International have been conducting reforestation efforts since September 2007. In Phase 1, the project included the establishment of a forest exclusively for harvesting wood for fuel as a way to ward against the unregulated felling of trees, and promoted the planting of mango, cacao and other fruit-bearing trees, from which part of the harvest income could be used to establish a fund managed by cooperatives set up by the project for expanding and sustaining the reforestation.
In December 2009, for its high standards and achievements, the project was awarded a Gold rating under the international Climate, Community and Biodiversity Project Design Standards*.
Overview of Philippine Penablanca Sustainable Reforestation Project
Project organizers Department of Environment and Natural Resources
(the Philippines)
Penablanca Municipal Government
Conservation International
TMC
Project term Phase 1 - September 2007 to July 2010
Phase 2 - August 2010 to July 2013
Project site Penablanca, Cagayan Province
(approx. 500 km north of Manila)
TMC monetary Phase 1 Approx. 200 million yen
contribution Phase 2 Approx. 150 million yen
Total Approx. 350 million yen
*Implemented by The Climate, Community and Biodiversity Alliance (CCBA), a partnership of NGOs and multinational corporations, and used to conduct multi-faceted evaluations of forest preservation projects; the Gold rating is awarded for projects judged to be of exceptional merit.
Contact:
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150
Topic: Environment Issue
Source: Toyota Motor Corporation
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network
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