|Exclusive "Crafted for Lexus" lifestyle product line to include Lexus Design Award winning works|
- Lexus furthers their commitment to nurturing up-and-coming designers under the Lexus Design Award program, by including two of their creations in the Crafted for Lexus Line
- Both creations exemplify Takumi (artisan) craftsmanship and innovative design, which are at the core of what the Lexus brand stands for
- Inaho and World Clock, will soon be available at select locations where guests experience the Lexus brand
TOKYO, Sept 13, 2018 - (JCN Newswire) - Lexus announced that it is making two of the winning works from its Lexus Design Award exclusively available under its Crafted for Lexus line. An international competition, the program was created to nurture up-and-coming designers who use design to build a better future for individuals and society. Today, Lexus further expands its support to the designers by offering two of their winning works through the exclusive Crafted for Lexus Line. "The Crafted for Lexus line is a curated collection of items that reflects our brand's values of artisan craftsmanship and design innovation. Adding new items that are the outcome of our Lexus Design Award is a great way for us to further support emerging and talented creators." said Spiros Fotinos, Head of Global Branding and Marketing for Lexus.
Inaho, which means "ear of rice" in Japanese, is an interior lighting fixture that mimics the slow, swaying movement of ears of rice swaying with the wind in a rice field. From the pliant, lightweight carbon fiber used for the stems, to the countless perforations precise to the 0.1mm that help produce a warm golden-hued glow, and the wooden panel, from which the stems grow, each component contributes to creating a relaxing atmosphere. To ensure a high level of craftsmanship, the creators of Inaho used the same wood panel material used in Lexus vehicles for its base.
The twelve-angle-shaped World Clock displays the local time in twelve different cities across the world each time it is rolled. Its minimalist exterior design, a characteristic inherent in creations from its designer, Masafumi Ishikawa, emphasizes the level of craftsmanship that went into this unique World Clock. To build the clock's face, Ishikawa used the same carbon fiber panel also found in Lexus performance vehicles.
Both products will be made available exclusively at select Lexus outlets starting Fall 2018. Initially, these products will be available at the Intersect by Lexus brand experience space in Tokyo's Aoyama district, and will later be available in other Lexus guest experience spaces across the globe.
Now in its seventh year, Lexus Design Award is accepting submissions for Lexus Design Award 2019. Call for entries ends on October 28, 2018.
About Lexus Design Award - www.lexusdesignaward.com
About Crafted For Lexus - www.craftedforlexus.com
About Intersect By Lexus - www.intersect-by-lexus.com
About Toyota Motor Corporation
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.
Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality products and exemplary customer service. Lexus is the hybrid leader among luxury brands, offering hybrids that provide the best in innovative technology and premier luxury. The evolution of Lexus is reflected in the progressive designs of its new vehicles. The grille, dynamic light treatments, and sculptured lines create a distinctive look of luxury for Lexus. For more information, please visit www.lexus-int.com and www.lexus-int.com/news/.
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Sept 13, 2018 12:34 HKT/SGT
Source: Toyota Motor Corporation / LEXUS
Topic: Press release summary
From the Asia Corporate News Network
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