|
|
|
|
|
|
| Endless Dreams, an immersive new-concept kidswear launch, paints a wonderful story of children's dreams from an international perspective. |
SHANGHAI, Apr 18, 2021 - (ACN Newswire) - balabala x Tmall Super Brand Day "Endless Dreams" Super Show scored a super success last week in Shanghai. balabala is the first children's clothing brand to join forces with Tmall Super Brand Day, balabala x Tmall achieving record sales of US$26.9 million during the event (9-12 April), with US$5.7 million on a single day on Tmall. Activities across Balabala's 4,000+ stores on the Chinese Mainland and Hong Kong joined those at the official Tmall store and live broadcast platforms.
The highlight of the event was the fashion Super Show presented with Shanghai Fashion Week entitled Endless Dreams, celebrating balabala's vision of inspiring children to explore their innate curiosity and infinite dreams. A runway show in three chapters, Endless Dreams was presented in the Shanghai Children's Art Theatre on April 9, making perfect use of the circular structure of the building, transforming the four stories and 10,000 sq.m into a childlike dream planet.
Each chapter unveiled a new collection: balabala x China Mars Mission Collection, balabala x Suzhou Museum Collection, and balabala x Jason Wu Collection, in collaboration with the renowned Taiwanese-Canadian designer and his JW line. 60 unique designs inspired by history took the audience across the universe through time and space, experiencing Endless Dreams. Jason Wu recorded a video of the event to express the design concept personally.
The success of Super Brand Day was driven by balabala's strategic omnichannel approach. Influenced by the epidemic, balabala quickly responded by strengthening coordinated development of e-commerce platforms, accelerating O2O omnichannel integration, and building a new retail model with enhanced consumer reach across the region - while maintaining sales growth momentum.
Through Endless Dreams, balabala set new records for innovation in the kidswear industry in several aspects: The first cross-sector co-branding cooperation with three major IPs in the field of kidswear, the first KIDSWEAR External Show during Shanghai Fashion Week, and the first all-age kidswear brand with Tmall Super Brand Day. The Endless Dreams Super Show attracted over 1.2 billion views on 'Weibo', China's No.1 social media platform.
About balabala
balabala is the No.1 kidswear retailer in Asia, providing quality fashion, shoes and accessories for children aged 0-14. The Zhejiang Semir Garment brand delivers high-quality kidswear to children around the world with over 4,000 stores in mainland China and rapid international expansion through a franchising network in Saudi Arabia, Vietnam, Mongolia, Indonesia and Nepal, and direct operations in Hong Kong. balabala grows with a new generation of families, enabling children of the world to experience a wonderful childhood. For details please see https://www.balabala.com.hk/pages/franchisee.
Media contact:
Lucy Lu, luxin@semir.com
Zhejiang Semir Garment Co Ltd
Web: https://www.balabala.com.hk/pages/franchisee
SOURCE: Zhejiang Semir Garment Co Ltd
Topic: Press release summary
Source: Zhejiang Semir Garment Co., Ltd
Sectors: Fashion & Apparel, Retail & eCommerce, Local Biz
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
Latest Press Releases
NEC's Automated Negotiation AI recognized as a Use Case in Gartner(R) Research
Thursday, April 9, 2026 12:41:00 PM
|
|
|
Proprietary IP Drives Growth, Overseas Business Accelerates Expansion - TOP TOY Vies for New Leadership in Pop Toy Industry
Apr 9, 2026 10:50 HKT/SGT
|
|
|
Seres delivers strong 2025 results, eyes path to become China's answer to Mercedes-Benz and BMW 
Apr 9, 2026 09:42 HKT/SGT
|
|
|
Datavault AI Inc. (NASDAQ: DVLT) Announces $750 Million in Tokenization Contracts Signed in Q1 2026, Generating $77 Million in Associated Fees
Apr 9, 2026 09:32 HKT/SGT
|
|
|
Stria Starts Strategic Transformation with Acquisition of First Gold Royalty
Apr 9, 2026 07:29 HKT/SGT
|
|
|
IDC Defines the Next Era of Technology Intelligence with the Introduction of IDC Quanta(TM) at Directions 2026
Apr 8, 2026 23:15 HKT/SGT
|
|
|
Founders Metals Announces Increased Strategic Investment by Gold Fields
Apr 8, 2026 22:29 HKT/SGT
|
|
|
Mobile Charging Industry Report: When "Piles" Start "Walking", Who Defines the New Rules of Energy Rescue?
Apr 8, 2026 21:30 HKT/SGT
|
|
|
Military Metals Reports Maiden Inferred Resource Estimate Containing 67,000 Tonnes of Antimony and 222,000 Ounces of Gold at Flagship Trojarova Project, Europe
Apr 8, 2026 21:29 HKT/SGT
|
|
|
Mitsubishi Motors Launches the Xforce in Malaysia
Wednesday, April 8, 2026 7:47:00 PM
|
|
|
|
|
More Press release >> |
|
 |
|
|
|
|
 |
|
