|Friday, 16 September 2016, 20:00 HKT/SGT|
Source: Spikes Asia
|Innovation Shortlist Released|
SINGAPORE, Sept 16, 2016 - (ACN Newswire) - Spikes Asia, the three-day Festival of Creativity in the Asia Pacific region has today announced a record-breaking 5,132 entries from 23 countries. Entries into Healthcare have seen a significant 72% increase, with Design (40%) and Direct (34%) also experiencing an upturn.
"Creativity in Asia Pacific continues to excel globally with 3 of the top 10 most awarded countries at this year's Cannes Lions coming from the region. The growth in entries is reflective of the fantastic work coming from this creative community and Spikes Asia is a platform for this work to be celebrated," says Terry Savage, Chairman of Lions Festivals. "This increase demonstrates just how important the region is becoming in the global creative communications sphere," he added.
Prior to the Festival, which takes place from 21 - 23 September at Suntec, Singapore, 98 industry experts will convene to judge the work and award the most creative with the Spikes accolade across 20 categories.
The full count is as follows:
Creative Effectiveness 25 23
Design 375 267
Digital 488 424
Digital Craft 140 0
Direct 395 295
Entertainment 168 154
Film 446 388
Film Craft 296 321
Healthcare 254 148
Innovation 56 47
Integrated 59 50
Media 430 438
Mobile 183 159
Music 83 0
Outdoor 453 468
PR 286 249
Print & Outdoor Craft 234 181
Print & Publishing 186 256
Promo & Activation 434 350
Radio 141 133
TOTAL 5,132 4,351
With live judging at the Festival on Wednesday 21 September, the Innovation jury has confirmed their shortlist of 10 from the 56 entries received. Attendees of the Festival can experience the judging, led by Fred Raillard, Creative CEO, Fred & Farid, China while hearing the entrants explain the rationale behind the concepts competing for the Innovation Spikes. All of the shortlisted work will be available for attendees to view on the Innocean interactive kiosks.
The winners will be announced onstage on Friday 23 September at the MasterCard Theatre, Marina Bay Sands. Additional awards presented on the night include the Spikes Asia Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, Spikes Palm Award and the Grand Prix for Good. The Spikes Asia Advertiser of the Year Award will be presented to Mars, Incorporated before the official After Party brings the Festival to a close at The Clifford Pier.
Delegates can still register to attend the Festival and further information can be found on the Spikes Asia website.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. You can find information about us at www.ascential.com.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance.
Spikes Asia Festival of Creativity
+44 20 3033 4156
Press & PR Officer
Spikes Asia Festival of Creativity
+44 20 3033 4000
Sept 16, 2016 20:00 HKT/SGT
Source: Spikes Asia
Topic: Tokyo Stock Exchange
From the Asia Corporate News Network
Copyright © 2017 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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