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Wednesday, 21 September 2016, 16:30 HKT/SGT
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Source: Spikes Asia
Spikes Asia set to ignite discussion as Festival begins

SINGAPORE, Sept 21, 2016 - (ACN Newswire) - With a record number of entries, 1,850 delegates and the most diverse speaker line up yet, the first day of Spikes Asia is now underway at Suntec, Singapore.

Shortlists have been announced for Design, Direct, Entertainment, Film, Healthcare, Innovation, Media, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Promo & Activation and Radio with the remaining shortlists to follow on Thursday and Friday.

Whilst the judges deliberate over the winners a wide range of speakers will take to three stages and delegates have a unique opportunity to participate in two Guinness World Records attempts.

"This year's Festival is designed to push boundaries and stimulate debate. We are excited about facilitating these conversations and the ideas they will spark," said Andrea Hayes, Festival Director, Spikes Asia.

New this year are a series of Brand Breakfasts, powered by Edelman, designed to ignite discussion on issues being faced in the industry by some of its biggest brands, including Manulife, The Kellogg Company, Twitter and Unilever.

Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East & Africa will ask the expert panelists what the future holds, how much of what they do - and the people who do it - can be retained and where the competition of the future will come from.

"In this unsettled world of opportunity and chaos, now is the time to understand how the brand mind set is evolving. Ultimately my hope is that we can come to a conclusion as to whether or not creativity as we know it today is in crisis," said Coombes.

Delegates of the Festival can make new connections and meet with industry experts from across the region at various Festival events and attend the highly anticipated Spikes Asia Awards Ceremony on Friday 23 September. The full programme and information on how to attend can be found on www.spikes.asia.


About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. You can find information about us at www.ascential.com.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance.

Contact:
Spikes Asia Festival of Creativity
Isobel Diamond, Press Officer
e: isobeld@lionsfestivals.com

Marian Brannelly, Press & PR Officer
e: marianb@lionsfestivals.com
t: +44 20 3033 4000
U: www.spikes.asia


Sept 21, 2016 16:30 HKT/SGT
Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Advertising
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