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Saturday, 24 September 2016, 15:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia Festival of Creativity 2016 Award Winners Announced

SINGAPORE, Sept 24, 2016 - (ACN Newswire) - The final day of Spikes Asia culminated in a ceremony to celebrate the winners of the annual Spikes Asia Awards. The industry gathered to honour the best regional work.

This year, a record-breaking 5,132 entries were received across 20 awards and two new Spikes - Music and Digital Craft - were honoured.

Terry Savage, Chairman of Spikes Asia, said that this year's award-winning work had set the benchmark of excellence across the region. "It's inspiring to observe the year-on-year growth of the Festival, where we can award work that has a distinctly regional identity, while also being truly world-class. Spikes Asia is setting the bar of excellence for the industry," commented Savage.

The 2016 award winners were:

Creative Effectiveness
- 3 Spikes from 25 entries were awarded
The Grand Prix went to the Share the Load campaign for Ariel Matic by BBDO India, Mumbai

Design
- 38 Spikes from 375 entries were awarded - 4 Gold, 10 Silver, 23 Bronze
The Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand

Digital Craft
- 15 Spikes from 140 entries were awarded - 2 Gold, 3 Silver, 9 Bronze
The Grand Prix went to Museum in The Cloud for All Nippon Airways by Enjin, Tokyo, Japan

Digital
- 49 Spikes from 488 entries were awarded - 7 Gold, 12 Silver, 29 Bronze
The Grand Prix went to Intellegent Parking Chair for Nissan Motor Co. by TBWA\Hakuhodo, Tokyo, Japan

Direct
- 30 Spikes from 395 entries were awarded - 3 Gold, 5 Silver, 21 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R NZ, Auckland, New Zealand

Entertainment
- 21 Spikes from 168 entries were awarded - 4 Gold, 6 Silver, 10 Bronze
The Grand Prix went to Lifeline for Qualcomm by Ogilvy & Mather, New York, USA

Film Craft
- 25 Spikes from 296 entries were awarded - 3 Gold, 6 Silver, 15 Bronze
The Grand Prix went to High School Girl? by Watts of Tokyo INC., Shiseido Co., LTD., Tokyo, Japan

Film
- 29 Spikes from 446 entries were awarded - 6 Gold, 8 Silver, 14 Bronze
The Grand Prix was given to Deng Adut for Western Sydney University by VCD + WE.Collective, Sydney, Australia

Healthcare
- 26 Spikes from 254 entries were awarded - 4 Gold, 8 Silver, 13 Bronze
A second Grand Prix went to Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand

Innovation
- 2 Spikes were awarded from 56 entries including the third Grand Prix for Touchable Ink for Thai Samsung Electronics and Thai Association of the Blind by J. Walter Thompson Bangkok, Thailand

Integrated
- 7 Spikes from 59 entries were awarded - 1 Gold, 2 Silver, 3 Bronze
The Grand Prix went to Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand

Media
- 42 Spikes were awarded from 430 entries - 5 Gold, 15 Silver, 21 Bronze
The Grand Prix went to Hungerithm for Mars Chocolate Australia by Clemenger BBDO Melbourne, Australia

Music
- 83 entries 11 Spikes were awarded, 1 Grand Prix and 10 Music Spikes
The Grand Prix was honoured to Deng Adut for University, WSU, by Finch, Sydney, VCD + WE.Collective, Sydney, Australia

Mobile
- 16 Spikes were awarded from 183 entries - 1 Gold, 3 Silver, 11 Bronze
A second Grand Prix was given to Hungerithm for Mars Chocolate Australia by Clemenger BBDO, Melbourne, Australia

Outdoor
- 40 Spikes were awarded from 453 entries - 7 Gold, 15 Silver and 17 Bronze
A second Grand Prix was won by Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand

PR
- 37 Spikes were awarded from 286 entries - 9 Gold, 15 Silver, 12 Bronze
The Grand Prixwas given to Chamki - The Girl from the Future for Unilever by MullenLowe, Singapore

Print & Outdoor Craft
- 14 Spikes were awarded from 234 entries - 3 Gold, 6 Silver, 5 Bronze
No Grand Prix was awarded

Print & Publishing
- 12 Spikes were awarded from 186 entries - 2 Gold, 5 Silver, 4 Bronze
The Grand Prix went to McWhopper for Burger King by Y&R NZ, Auckland, New Zealand

Promo & Activation
- 35 Spikes were awarded from 434 entries - 5 Gold, 6 Silver, 23 Bronze
A third Grand Prix was honoured to Brewtroleum for DB Breweries by Colenso BBDO, Auckland, New Zealand

Radio
- 20 Spikes were awarded from 141 entries - 3 Gold, 7 Silver, 9 Bronze
The Grand Prix went to Candy Class for Radio City 91.1 FM by Grey Worldwide, India, Mumbai

The Grand Prix for Good went to Leo Burnett Melbourne, Australia for the Rewordcampaign for Headspace.

Nicole McMillan, Vice-President of Marketing for the Asia-Pacific region within the Wrigley Company, a subsidiary of Mars, Incorporated, accepted the Advertiser of the Year Award on behalf of Mars, Incorporated.

Network of the Year was presented to BBDO with Y&R coming second and Leo Burnett in third place.

Colenso BBDO, Auckland recieved the Agency of the Year award. Second was Clemenger BBDO Melbourne and third went to Dentsu Inc., Tokyo.

The Independent Agency of the Year was awarded to Party, Tokyo. Second place to Fred & Farid Shanghai and third to Enjin, Tokyo.

Starcom, Melbourne was awarded Media Agency of the Year. Mediacom New Zealand, Auckland received second place and third went to PHD, Auckland.

Finch, Australia received the Spikes Palm Award, honouring the most awarded production company in the eligible sections. Second came Guilty Content, Australia and third, Revolver/Will O'Rourke, Australia.

Spikes Asia was the final winner of the day, securing a successful Guinness World Records attempt, with 396 contributions to a colour by numbers. Further information on the winners can be found online at www.spikes.asia.


About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Spikes Asia Festival of Creativity
Isobel Diamond, Press Officer
e: isobeld@lionsfestivals.com

Marian Brannelly, Press & PR Officer
e: marianb@lionsfestivals.com
t: +44 20 3033 4000
U: www.spikes.asia


Sept 24, 2016 15:00 HKT/SGT
Source: Spikes Asia

Topic: Awards received
Sectors: Advertising
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