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Friday, 9 June 2017, 21:00 HKT/SGT
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Source: Cannes Lions International Festival of Creativity
Richard Curtis Honoured with Cannes LionHeart Award
Co-Founder of Comic Relief and Project Everyone will receive the award at the Cannes Lions International Festival of Creativity

LONDON, June 9, 2017 - (ACN Newswire) - The Cannes Lions International Festival of Creativity has today announced that Richard Curtis will be honoured with the Cannes LionHeart Award in recognition of his continued and significant involvement in charitable initiatives that include Comic Relief, Red Nose Day and the Make Poverty History campaign.

Most recently, in his role as a Sustainable Development Goal (SDG) Advocate, Curtis founded Project Everyone which, along with the United Nations, helped to launch and promote the Global Goals, a series of ambitious targets to end extreme poverty, fight inequality and injustice and combat climate change by 2030. Project Everyone exists to encourage action, awareness and accountability for the Goals so that they stand the best chance of being achieved. Terry Savage, Chairman, Cannes Lions, cited this specifically as being "the true embodiment of the Cannes LionHeart Award".

Curtis is Co-Founder and Vice-Chair of Comic Relief, which he started after visiting Ethiopia during the 1985 famine. In 1988, Comic Relief launched its Red Nose Day fundraising initiative which has gone on to raise more than GBP1 billion for projects in the UK and around the world. Curtis is also a founding member of Make Poverty History. As part of the campaign he wrote three times Emmy winning television drama, The Girl in the Cafe, as well as writing TV movie Mary and Martha, which has been shown in 50 countries and is now used as a campaigning tool by many organisations committed to ending malaria.

Commenting on the award, Curtis said, "When I attended Cannes Lions a couple of years ago I was struck by this shared belief between all of us there that creativity has the power to change the world. I'm a strong believer that you have to create things, to make things happen. I know first-hand that films, television and writing all have the ability to make people empathise with others - and drive people towards social action. I hope the Cannes LionHeart continues to encourage people to use their creativity and their access to challenge people's hearts and minds to focus on solving the greatest challenges to the world today."

Introduced in 2014, the Cannes LionHeart is an honorary award, presented to an individual who has innovatively harnessed commercial brand power to make a significant and positive difference to people or the planet. Jose Papa, Managing Director, Cannes Lions, said, "Over more than 25 years, Richard Curtis has created a series of powerful, recognised brands that are significant in their humanitarian achievements, changing the lives of thousands of people across the world. As an organisation we believe that creativity is a force for good and this is palpable in Richard's endeavours."

Curtis will be presented with the award at the Cannes Lions International Festival of Creativity on the night of 24 June 2017. Further information can be found at www.canneslions.com.



About Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 43,000 entries from all over the world are showcased and judged at the Festival.

The eight-day Festival is the only truly global meeting place for professionals working in advertising and communications. A community of 15,000 attendees from nearly 100 countries attend eight days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.

Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Creative Data, Creative Effectiveness, Cyber, Design, Digital Craft, Direct, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Innovation, Entertainment, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio, Titanium and Integrated Lions. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. www.canneslions.com

Ascential Events

Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.

Contact:
Isobel Diamond
PR and Press Officer
+44 (0) 20 3033 4156
www.canneslions.com
isobeld@canneslions.com


June 9, 2017 21:00 HKT/SGT
Source: Cannes Lions International Festival of Creativity

Topic: Press release summary
Sectors: Advertising
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