Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 15 November 2017, 16:42 HKT/SGT
Share:
    

Source: WARC
WARC Media Awards 2017 - Effective Use of Tech shortlist announced

LONDON, Nov 15, 2017 - (ACN Newswire) - The first shortlist of WARC's Media Awards, an international competition that examines the insight, strategy and analytics that power effective media investment, is now released.

17 entries from a wide range of countries and companies including Danone, Heineken, Google, P&G and Unilver have been shortlisted in the Effective Use of Tech category, a search for communications that have effectively used or combined emerging platforms or technology in the media mix.

Kristi Argyilan, Senior Vice President, Media and Guest Engagement, Target - jury chair of the panel of 12 senior executives from brands, agencies and tech-inspired businesses, commented: "As our jury examined the wide pool of cutting-edge work, we were struck by how marketers were utilizing technology to humanize their brands and creating emotionally stirring programs that engaged while providing meaningful service to their audiences across every imaginable industry."

The shortlisted entries are:

The campaign that saved 2500 lives - Softlogic Life Insurance - Mindshare Sri Lanka - Sri Lanka
Smart = Sexy - Lifestyles, Blowtex - +KNAUSS - Brazil, United States
The Better Wishes - Google Taiwan - OMD Taiwan - Taiwan
Spreading love online, sending gifts on LINE - Ferrero Rocher - PHD Taiwan - Taiwan
Inspiring weather to grill, or not - Johnsonville Fresh Bratwurst - CompassPoint Media - United States
#AdaAQUA GifMojis - AQUA - Havas Media - Indonesia
#AdaAQUA campaign with #PathDaily - AQUA - Havas Media - Indonesia
Loved the cold - Coors Light - Kinetic, Starcom - Irish Republic
Dynamic recruitment - The University of Sydney - The Monkeys - Australia
@GeoStories - Geological Survey of Canada History Committee - McMillan - Canada
From inside the plot - Fiat - People Initiative - Turkey
Humans 2: Closer to perfect than ever before - Channel 4 - OMD UK, 4creative - United Kingdom
Sea Hero Quest - Deutsche Telekom - MediaCom, Saatchi & Saatchi - Global
Bigger Than Suicide - Lynx - Kinetic UK, Mindshare - United Kingdom
React to shamers - Always - MediaCom Israel - Israel
Our hearts beat as one! - Cornetto - Mindshare - India
Martes de McDonald's - McDonald's - OMD, Tribal DDB - Mexico
The shortlists of the three other categories - Effective Channel Integration, Effective Partnerships and Sponsorships and Best Use of Data - will be announced shortly.

To see the case studies of the shortlisted entries or for more information about the WARC Media Awards please visit at www.warc.com/mediaawards.prize.


About WARC

- Your global authority on advertising and media effectiveness

warc.com is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, advertisers, market analysts and academics.

WARC runs two global and two regional case study competitions: WARC Awards, WARC Media Awards, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.

WARC publishes three global rankings of advertising excellence: Gunn 100 (creativity), WARC 100 (effectiveness), Gunn Media 100 (media innovation) and publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including ARF, Effies, Cannes Lions, ESOMAR and IPA.

Founded in 1985, WARC has offices in the UK, U.S. and Singapore. In June 2018 WARC was acquired by Ascential plc, the global specialist information company.

Contact:
Amanda Benfell
PR Manager, WARC
Email: amanda.benfell@warc.com
Tel: +44 (0) 20 7467 8125


Nov 15, 2017 16:42 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.



WARC
Sept 20, 2018 15:00 HKT/SGT
WARC reveals innovation trends for effective marketing
Sept 4, 2018 12:45 HKT/SGT
WARC Prize for MENA Strategy 2018 winners announced
Aug 29, 2018 16:00 HKT/SGT
WARC's Admap goes digital
Aug 24, 2018 12:00 HKT/SGT
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Aug 9, 2018 19:00 HKT/SGT
WARC Media Awards 2018 - Final juries named
Aug 1, 2018 15:00 HKT/SGT
WARC reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018
July 31, 2018 08:30 HKT/SGT
Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8%
July 25, 2018 16:30 HKT/SGT
WARC unveils The Future of Strategy Report 2018
July 5, 2018 12:30 HKT/SGT
WARC Prize for MENA Strategy 2018 Shortlist announced
June 13, 2018 16:00 HKT/SGT
WARC Awards 2018 - Effective Content Strategy winners announced.
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: