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Derby, June 28, 2010 - (ACN Newswire) - Toyota Motor Corporation (TMC) announces that Toyota Motor Manufacturing (UK) Ltd. (TMUK), Toyota's production company in the United Kingdom, plans to hold a line-off ceremony today to mark the start of production of the "Auris Hybrid", the first hybrid vehicle mass produced in Europe. TMUK is to produce 30,000 units of the vehicle annually, with sales beginning on July 1. Plans call for the vehicle to be sold in 32 European countries.
U.K. Secretary of State for Business, Innovation and Skills Vincent Cable; Toyota Motor Europe (TME) President Didier Leroy; TME Executive Vice President Hiroyuki Ochiai and TMUK President Katsunori Kojima are planned to attend the ceremony.
TMUK, established in 1992, marked cumulative production of 3 million vehicles this year on June 7.
TMC conducts business around the world based on its founding philosophy of "contributing to society through the manufacture of automobiles". TMC sees Europe as a market where it can hone its technologies, and plans to build on its uniqueness and originality by steadily shifting its focus to hybrid vehicles-one of the company's core strengths.
TMC aims to continue its efforts to create affordable, high-quality, safe cars; to produce more environmentally friendly cars; and to carefully study market needs by region while steadily providing products that truly satisfy customer needs.
Contact:
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150
Topic: Press release summary
Source: Toyota Motor Corporation
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network
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