Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 5 July 2018, 12:30 HKT/SGT
Share:
    

Source: WARC
WARC Prize for MENA Strategy 2018 Shortlist announced

MENA, July 5, 2018 - (ACN Newswire) - Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy.

Now in its second year, the WARC Prize for MENA Strategy rewards the best strategic thinking from the region's marketing industry, with a $10,000 prize fund to be distributed between the winners of the Grand Prix and three Special Awards - Research Excellence, Brand Rebel and Local Hero.

The United Arab Emirates is the leading contributor to the shortlist, with five entries, followed by Saudi Arabia and Egypt with four each. Lebanon supplied three campaigns and Tunisia one; there are also three multi-market campaigns among the total.

Local brands including Bou Khalil, Byblos Bank, du and Egyptian Tourism Authority dominate the shortlist, accounting for 70% of the total.

Telecoms and banking are also the most represented categories, each with four campaigns, followed by food and automotive with three each, while the retail, health and tourism categories supply two each.

Selected by an eminent judging panel of 18 client- and agency-side experts, the shortlisted campaigns reflect key marketing trends that are effective in MENA.

When Wasim Basir, Director, Integrated Marketing Communications at Coca-Cola MENA, took on the role of chair of the judging panel, he observed that "a great strategy is a cogent and smart distillation of the problem. Once the problem is identified as such, solutions flow.

"In MENA when there is so much pressure on business results it is the right strategy that will separate the winners from the also-rans," he added.

The winners will be announced early September. View the full shortlist and more information on the WARC Prize for MENA Strategy 2018 on www.warc.com/menaprize.prize.


About WARC

- your global authority on advertising and media effectiveness

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell
PR Manager
+44 20 7467 8125
amanda.benfell@warc.com


July 5, 2018 12:30 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
View Image
 

WARC
Mar 21, 2019 19:00 HKT/SGT
Google and Facebook to Make $176bn from Advertising This Year, Pushing Their Share of Internet Marketing to over 60%
Mar 13, 2019 16:30 HKT/SGT
WARC reveals trends and themes for effective media strategies
Mar 11, 2019 19:00 HKT/SGT
WARC Media 100 revealed - The world's best campaigns and companies for creativity and innovation in media
Feb 27, 2019 17:00 HKT/SGT
Awards shows revealed for WARC's Effective 100 and Media 100 rankings
Feb 25, 2019 17:00 HKT/SGT
WARC Creative 100 revealed - The world's most creative campaigns and companies of 2018
Feb 21, 2019 16:00 HKT/SGT
WARC forecasts global advertising spend to grow 4.3% to $616bn in 2019 but Internet adspend set to decrease 7.2% excluding Google/Facebook duopoly
Feb 5, 2019 20:00 HKT/SGT
WARC launches Prize for MENA Strategy 2019
Jan 31, 2019 20:30 HKT/SGT
WARC Media Awards 2018: Effective Use of Partnerships & Sponsorships winners announced
Jan 31, 2019 14:30 HKT/SGT
WARC launches 'WARC for Media Owners'
Jan 28, 2019 20:30 HKT/SGT
Gunn Report becomes WARC Rankings as major changes are introduced
More news >>
 News Alerts
Copyright © 2019 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: