Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 9 August 2018, 21:00 HKT/SGT
Share:
    

Source: JCPenney
JCPenney Launches Baby Shops in 500 Stores
Retailer expands baby categories and assortment to capture available market share

Plano, TX, Aug 9, 2018 - (ACN Newswire) - As one of the leading destinations for baby apparel, JCPenney [NYSE: JCP] is expanding its baby selection to reflect new merchandise categories that will help parents shop for their bundle of joy in one convenient location. The Company has historically offered cribs, high chairs, strollers and car seats at JCPenney.com, however shoppers will soon find these items in 500 JCPenney stores starting Aug. 30, along with bottles, pacifiers, diaper bags, bouncer seats and activity centers from respected brands including Avent(R), Graco(R), Fisher Price(R), Dr. Brown's(R), Tommee Tippee(R) and Halo(R).

"The baby care business is expected to reach over $13 billion by 2021* and we are seizing this opportunity to pursue available market share and aggressively go after the baby customer with these new shops," said James Starke, senior vice president and head of merchandising for JCPenney. "We've strategically chosen these 500 JCPenney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors."

The new shops will feature updated graphics and signage and will be located adjacent to baby apparel, featuring an expanded assortment of Carter's(R) clothing along with Gerber(R) and Okie Dokie(R) playwear and sleepwear. Most of the product displayed will be stocked at the store so parents can take home their new car seat, stroller, swing or activity center the same day. Nursery furniture such as cribs and crib mattresses are available to take home the same day in select stores, while the remaining stores will arrange to have those purchases shipped directly to the customer's home. Coordinating dressers, changing tables and gliders are available at JCPenney.com.

The baby shops inside JCPenney will also feature an expanded Okie Dokie assortment with new product categories from the popular JCPenney private brand. Earlier this year, Okie Dokie baby apparel debuted a major design refresh boasting playful patterns, modern looks, chic details and easy-to-style outfits for kids and babies. Along with items from top brands such as Carter's and Nojo(R), parents can now outfit their little one's nursery with coordinating Okie Dokie crib sheets, bed skirts, blankets, accessories, gift items and more - all featuring the same fresh, on-trend aesthetic as the new playwear.

"JCPenney appreciates the importance of having a broad assortment of baby products online but we also know that there are certain items that parents - especially first-time parents - want to see in person. They want to test out the stroller, feel the crib sheets and compare bottle sizes in person. Our competition is underestimating the importance of a physical in-store baby shop and that is where JCPenney is going to differentiate," added Starke.

The new baby shops will launch just in time for the retailer's annual "Baby Sale" later this month and will be promoted via a dedicated 12-page direct mail piece, showcasing the new baby product categories available in JCPenney stores. Customers can continue to find an even larger selection of baby products at JCPenney.com along with maternity wear, nursing bras and more.

For current store images of the new baby shops, please visit: https://bit.ly/2OUwla0

*Statista https://bit.ly/2Mf7Upn

JCPenney Corporate Communications & Public Relations:
(972) 431-3400 or [email protected]
Follow @jcpnews on Twitter for the latest announcements and Company information.

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel and home retailers, combines an expansive footprint of over 860 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit jcp.com.

###

This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire


Aug 9, 2018 21:00 HKT/SGT
Topic: Press release summary

http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.



JCPenney
Sept 6, 2018 22:00 HKT/SGT
JCPenney Introduces Affordable, Boho Styles for Women with Launch of Artesia(TM)
Sept 4, 2018 22:00 HKT/SGT
JCPenney Unwraps Its "Top 20 Toys" List for Holiday 2018
July 12, 2018 23:00 HKT/SGT
JCPenney Unveils a New State of Arizona(R) this Back-to-School Season
Apr 30, 2018 22:00 HKT/SGT
JCPenney Strikes a Chord with Exclusive Lionel Richie Home(TM) Collection
Mar 2, 2018 21:00 HKT/SGT
JCPenney Announces Strategic Realignment of its Senior Leadership Team
Feb 27, 2018 08:00 HKT/SGT
JCPenney Shines with Exclusive Styles of Girls' Apparel Dedicated to Nickelodeon Star JoJo Siwa
Feb 22, 2018 08:00 HKT/SGT
JCPenney Launches Obsess, a Totally Fun, Totally Stylish Tween Brand
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: