Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 4 April 2019, 12:00 HKT/SGT
Share:
    

Source: WARC
WARC Prize for Asian Strategy 2019 now launched. First judges named
Freddie Covington, Visa's Senior VP, Head of Marketing and Cross Border, APAC, appointed jury chair

APAC, Apr 4, 2019 - (ACN Newswire) - WARC, the international authority on advertising and media effectiveness, has launched its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas from Asia's marketing industry.

This case study competition showcases Asia's smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its ninth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline. The winners of the top award-winning papers share a US$10,000 prize fund.

Lucy Aitken, Managing Editor, Case Studies, WARC, says: "The WARC Prize for Asian Strategy rewards strategic thinking that helps clients solve real-life problems and provides
a base for future growth. We have an extremely high-calibre jury, including senior marketers from some of the world's biggest brands as well as strategy experts, who will be selecting the best case studies for strategic thinking that has driven business results in Asia."

Freddie Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, has been appointed jury chair. Named the most influential CMO for Excellence in Branding and Marketing at the World Brand Congress, Freddie leads Visa marketing in more than 40 Asian markets and manages all aspects of Visa's regional marketing efforts. She also sits on the Asia Pacific Executive Leadership team.

Commenting on the importance of strategy, Freddie Covington says: "In today's hyper-competitive world where consumers are making new blueprints for their lives, strategy has never been more at a premium for differentiation and driving breakthrough ideas from across the region."

Joining Covington is an eminent judging panel of client- and agency-side experts. The first to be named are:
- Ian Dolan - Head of Strategy and Planning, PHD China
- Natalie Gruis - Head of Strategy, International, TBWA
- Sharon Ho - Managing Director, Digitas
- Siddhant Lahiri - Head of Strategic Planning, Rediffusion Y&R
- Tuomas Peltoniemi - EVP, Managing Director APAC, R/GA
- David Porter - Vice President Media, Unilever AAR (Asia, Africa, Middle East, Turkey and Russia)
- Amrita Randhawa - CEO, Mindshare Asia Pacific and Executive Chair, Mindshare Greater China
- Kawal Shoor - Planner and Founding Partner, The Womb
- John Woodward - Chief Strategy Officer, McCann Worldgroup Japan
- Kaori Yatsu - Head of Planning, BBDO Japan

More judges will be announced shortly. Entries can be submitted from now until the 10th July 2019 deadline. The Grand Prix winner will receive $5,000 and five $1,000 prizes will be presented to the winners of the Special Awards recognising specific areas of excellence:

The Category Disruptor Award for the best example of a brand that has successfully broken with category conventions.

The Early Adopter Award for the best example of a brand using a new innovation or emerging tech or platform.

The Customer Journey Award for the best example of a brand creating a compelling path to purchase.

The Local Hero Award for the best example of a challenger Asian brand using a smart marketing strategy to take on bigger competitors.

The Research Excellence Award for the best use of research in the development of strategic ideas.

The winning case studies will be published in the Asian Strategy Report, which will include an analysis of the region's smartest thinking uncovering strategic trends and themes. The findings included in the report will be revealed at an event in Singapore later in the year.

More information on the WARC Prize for Asian Strategy 2019 can be found on www.warc.com/asiaprize.prize


About WARC

- your global authority on advertising and media effectiveness

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell
Head of PR & Press
+44 20 7467 8125
amanda.benfell@warc.com


Apr 4, 2019 12:00 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
View Image
 

WARC
Apr 6, 2019 11:00 HKT/SGT
The Good Report celebrating the best campaigns for social responsibility 2018
Mar 21, 2019 19:00 HKT/SGT
Google and Facebook to Make $176bn from Advertising This Year, Pushing Their Share of Internet Marketing to over 60%
Mar 13, 2019 16:30 HKT/SGT
WARC reveals trends and themes for effective media strategies
Mar 11, 2019 19:00 HKT/SGT
WARC Media 100 revealed - The world's best campaigns and companies for creativity and innovation in media
Feb 27, 2019 17:00 HKT/SGT
Awards shows revealed for WARC's Effective 100 and Media 100 rankings
Feb 25, 2019 17:00 HKT/SGT
WARC Creative 100 revealed - The world's most creative campaigns and companies of 2018
Feb 21, 2019 16:00 HKT/SGT
WARC forecasts global advertising spend to grow 4.3% to $616bn in 2019 but Internet adspend set to decrease 7.2% excluding Google/Facebook duopoly
Feb 5, 2019 20:00 HKT/SGT
WARC launches Prize for MENA Strategy 2019
Jan 31, 2019 20:30 HKT/SGT
WARC Media Awards 2018: Effective Use of Partnerships & Sponsorships winners announced
Jan 31, 2019 14:30 HKT/SGT
WARC launches 'WARC for Media Owners'
More news >>
 News Alerts
Copyright © 2019 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: