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| Monday, September 18, 2017 |
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The WARC Awards 2017 - Brand Purpose winners announced |
| Campaigns for SPC Ardmona, Unilever's Lifebuoy, P&G's Ariel Matic and Whirlpool have been awarded Golds in the Brand Purpose category of the inaugural global WARC Awards 2017, which recognise next-generation marketing effectiveness. more info >> |
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| Thursday, September 14, 2017 |
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WARC Prize for Asian Strategy 2017 shortlist announced |
| A total of 31 campaigns from China, Hong Kong, India, Japan, Pakistan, The Philippines and Singapore have been shortlisted for WARC's Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven results in Asia. more info >> |
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| Tuesday, September 12, 2017 |
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Research estimates UK & US martech market worth $34.3bn a year |
| New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. more info >> |
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| Monday, September 4, 2017 |
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The WARC Awards - Effective Content Strategy winners announced |
| Campaigns for KFC Malaysia, Knorr, MS Limited Australia and Lockheed Martin have been awarded Golds in the Effective Content Strategy category of the inaugural 2017 WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines. more info >> |
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| Tuesday, August 8, 2017 |
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WARC unveils insights from the Cannes Lions Creative Effectiveness campaigns 2017 |
| WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered for the Cannes Creative Effectiveness Lions this year to establish key trends of effective advertising with powerful creative. more info >> |
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| Thursday, July 27, 2017 |
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UK advertising spend starts 2017 in growth |
| UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach GBP 5,318m - the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published today. more info >> |
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| Wednesday, July 26, 2017 |
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WARC Media Awards 2017 - Effective Use of Partnerships and Sponsorships jury announced |
| WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use of Partnerships and Sponsorships category for its Media Awards 2017, an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world. more info >> |
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| Wednesday, July 19, 2017 |
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WARC Media Awards 2017 - Effective Channel Integration jury named |
| WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Channel Integration category for its Media Awards 2017, an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world. more info >> |
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| Thursday, July 13, 2017 |
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WARC Media Awards 2017 - Effective Use of Tech jury named |
| WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use of Tech category for its Media Awards 2017, an international competition rewarding communications planning which has made a positive impact on business results for brands around the world. more info >> |
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| Monday, July 10, 2017 |
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WARC unveils Future of Strategy Report |
| WARC, the global authority on advertising and media effectiveness, has today released the results of its first worldwide survey of senior strategists, highlighting the impact the planning discipline is having on the ever-changing marketing landscape. more info >> |
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