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Friday, 20 July 2012, 18:15 HKT
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Source: HKTDC
Hong Kong's Better Living Expo Opens to Sourcing, Entertainment
New Cooking Zone, Specialty Areas Among Fair Highlights

Hong Kong, July 20, 2012 - (ACN Newswire) - The second edition of the Better Living Expo opened today with nearly 300 exhibitors and an expanded range of lifestyle products and services. The show, organised by the Hong Kong Trade Development Council (HKTDC) and Paper Communication Exhibition Services (PCES), continues until 22 July at AsiaWorld-Expo.

Cooking and Dining

The expo, open to public and trade visitors, provides a showcase of lifestyle products and services in a setting where exhibitors can gather instant customer feedback. Highlights include a new specialty area, "Cooking and Dining." It joins three returning areas featuring beauty, well-being & senior products, hobbies and learning, and value shopping. And new specialty areas Designer Corner, Fine Wine Galleria and Handicraft Corner offer expanded sourcing options for trade visitors, while providing new ideas to the public.

The expo is also showcasing a variety of quality local brands, including A-Fontane, German Pool, Kinox, Profilia and Tung Fong Hung.
Magic and Martial Arts

More than 60 events, including live radio shows, tai chi and Frisbee exhibits, as well as painting and musical performances, will take place over the fair's three days.

Expo seminars cover topics ranging from organic food and healthy eating to setting up an e-business and planning overseas travel. Public events include demonstrations of fencing, rope skipping, tattooing and balloon twisting, as well as pu'er tea appreciation. Also on offer are illusionists from Eddy's Magic and Magicman Marvin Lam. Model car "drift" racing, a popular competition last year, is another highlight.

Lucky Draw

The expo's lucky draw prizes are valued at more than HK$250,000, including fitness equipment worth HK$20,000 from Fitboxx, a diamond pendant worth more than HK$10,000 from Mabelle, hotel gift vouchers and more.

The Better Living Expo is taking place concurrently with the HKTDC Hong Kong Book Fair, which runs 18-24 July at the Hong Kong Convention and Exhibition Centre. A free shuttle bus service runs between the AWE and the HKCEC.

Fair Website: http://www.betterliving-expo.com

Hours: 20-22 July (Friday-Sunday) 11am-7pm

Admission (open to the public by ticket only):

Adults: HK$25
Children: HK$10 (for children under 1.22m tall or primary school students)
Family: HK$50 (maximum two adults and three children under 1.22 tall or primary school students)
Free admission for children under three and adults over 65
Tourists: HK$5 (must present travel document)
Disabled: HK$5 (must present "Registration Card for Persons with Disabilities")
Book Fair Visitors: HK$5 (must present Book Fair tickets)

About PCES

Paper Communication Exhibition Services (PCES), a professional exhibition organiser in Hong Kong and the Chinese mainland, is a member company of Paper Communication Exhibition Holdings Ltd. The first exhibition organiser listed in Hong Kong, it has built up a successful track record for more than 20 years. PCES organises a wide range of exhibitions, including machinery shows and, metalworking, plastics, packaging, textile & clothing, pet and antiques fairs. The company has a comprehensive database and Facebook Fan Club covering more than 600,000 corporate executives in the greater China region to ensure high-quality buyers from the mainland.


About HKTDC

A statutory body established in 1966, the HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and service providers, with more than 40 global offices, including 11 on the Chinese mainland. The HKTDC organizes trade fairs and missions to connect companies with Hong Kong and mainland opportunities and provide information via trade publications, research reports and online., Visit: www.hktdc.com . Follow us on Google+, Twitter @tathk usa, LinkedIn, and Facebook.

Google+: https://plus.google.com/115493155911999091508
Twitter @tathk usa
LinkedIn: www.linkedin.com/groups/Think-Asia-Think-Hong-Kong-4762079?home=&gid=4762079
Facebook: https://www.facebook.com/TATHKUSA

Contact:
HKTDC
Corporate Communication Department
Carrie Lee
Tel: +852 2584 4238
Email: carrie.kl.lee@hktdc.org


July 20, 2012
Source: HKTDC

Topic: Trade Show or Conference
Sectors: Trade Shows General
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