SINGAPORE, July 12, 2013 - (ACN Newswire) - In the rising age of digital media, precisely measuring marketing peformance is getting more complex as the mix of tradional and digital channels requires a better and well-balanced system for data analysis across different platforms. Therefore, the skills needed to define the right metrics, combine and analyze the outcomes, and derive the insights for improvements are really crucial. The lack of a proper approach or failure to build a system with solid components towards evaluating marketing results proves the need for marketers to place higher emphasis in this area.
According to Hari Shankar, Director - APAC Client Services & Singapore Centre, Performics, part of the Publicis Groupe - one of the world's largest communication agencies and top global search spenders, there are also other challenges facing marketers such as the shortage of budget to set up all encompassing technology solutions to measure all activities individually and collectively in relation to each other. Alternatively, it is the shortage of champions and evangelists within an organization. Talent gap is huge in the industry today so to get the right talent for driving the marketing analytics agenda, implementation, measurement and correct interpretation is next to impossible. Last but not least is the lack of strategy, which is why large and small organisation are unable to draw a clear blueprint to answer the What, When, How, Where, Why of marketing measurement.
In an effort to educate industry professionals on step-by-step strategies to measure marketing efforts in their organisations, the Marketing ROI in the Digital Age workshop conducted this year will focus on the key issues of multi-channel measurement, tools and tracking platforms, digital measurement dashboards, search marketing, and marketing ROI in the big data era. Practical and relevant case studies and exercises are included to practice various techniques from analysing consumer journey phrases to choosing the right online attribution model.
Hari Shankar of Performics, part of the Publicis Groupe will be addressing these issues in a 2-day workshop on "Marketing ROI in the Digital Age", to be held in Hong Kong, Singapore and Indonesia on 15-16 August 2013, 22-23 August 2013, and 29-30 August 2013 respectively. He will advise on the measurement metrics, maesurement strategies that are being used by marketers in Asia and how to set up marketing ROI measurement in your organisation with examples.
Full programme can also be found at: http://www.conferences.com.sg/ws-pm11.htm
Title: Marketing ROI in the Digital Age Workshop
Date & Venue: 15-16 August 2013, Regal Hongkong Hotel, Hong Kong
22-23 August 2013, M Hotel, Singapore
29-30 August 2013, InterContinental Jakarta MidPlaza, Jakarta
Organiser : Pacific Conferences
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Our conferences are developed through thorough research and a deep understanding of the critical concerns facing industry professionals. They are addressed by experts and leaders who have deep knowledge and practical experiences in their respective areas. More information may be found at www.conferences.com.sg.
Ms Charmaine Neo
Tel: +65 6592 7352
Email: [email protected]
July 12, 2013 19:30 HKT/SGT
Source: Pacific Conferences
Topic: Trade Show or Conference
Sectors: Trade Shows
From the Asia Corporate News Network
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