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Wednesday, 26 August 2009, 10:48 HKT/SGT
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Source: NTT DOCOMO
Subscriptions to DOCOMO's Credit Payment Service Top 10 million

TOKYO, Aug 26, 2009 - (ACN Newswire) - NTT DOCOMO, INC. announced today that the number of subscribers to DCMX(TM), DOCOMO's credit payment service, topped 10 million in Japan on August 24.

Launched in April 2006, DCMX reached 1 million subscribers in November 2006, 5 million in February 2008 and 10 million, just three years and four months since the original launch.

DCMX is a service brand for DOCOMO-issued credit cards, which allows subscribers to make purchases using their mobile phones as credit cards via iD(TM), DOCOMO's branded mobile payment platform for handsets equipped with contactless IC cards (Osaifu-Keitai(TM)). For security, DOCOMO's Osaifu-Keitai phones can be locked remotely over the wireless network if misplaced or stolen.

The rapid penetration of DCMX was helped by the popularization of Osaifu-Keitai and iD reader/writer terminals as well as its customer loyalty program. Currently, over 30 million DOCOMO customers use Osaifu-Keitai-compatible handsets and about 60% of all DOCOMO customers are using Osaifu-Keitai services. As of July 31, 2009, there were approximately 420,000 iD readers/writers nationwide. iD is now used in various settings in daily life, such as shopping at convenience stores and electronics retailers, eating at fast food restaurants and taking taxis.

There are three plans offered under the DCMX brand: "DCMX mini" with which payments within a monthly credit line of 10,000 yen (approximately 104.7 U.S. dollars*) will be billed together with the user's monthly DOCOMO phone charges, the standard "DCMX" plan and the premium "DCMX GOLD" plan.

Subscribers of the standard DCMX and DCMX GOLD plans can earn DOCOMO's loyalty points (docomo points) each time they make a purchase transaction. They can use these points for DOCOMO product discounts and other customer rewards. In addition, there are bonus point programs at selected retailers or DOCOMO's online shopping mall.

* 95.47 yen to 1 U.S. dollar as of July 31, 2009.
* DCMX, iD, Osaifu-Keitai, FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.


About NTT DOCOMO

NTT DOCOMO, Japan's leading mobile operator with over 79 million subscriptions, is one of the world's foremost contributors to 3G, 4G and 5G mobile network technologies. Beyond core communications services, DOCOMO is challenging new frontiers in collaboration with a growing number of entities ("+d" partners), creating exciting and convenient value-added services that change the way people live and work. Under a medium-term plan toward 2020 and beyond, DOCOMO is pioneering a leading-edge 5G network to facilitate innovative services that will amaze and inspire customers beyond their expectations. DOCOMO is listed on the Tokyo Stock Exchange (9437). https://www.nttdocomo.co.jp/english/.

Contact:
NTT DOCOMO, INC.
International PR
Public Relations Department
Tel: 81-3-5156-1366
Fax: 81-3-5501-3408
website:  http://www.nttdocomo.com


Aug 26, 2009 10:48 HKT/SGT
Source: NTT DOCOMO

NTT DOCOMO (TSE: 9437)

Topic: Corporate Announcement
Sectors: Mobility/Wireless
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