Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Friday, 2 October 2009, 11:14 HKT/SGT

Source: China Dongxiang (Group) Co., Ltd
New RDK Brand of China Dongxiang Receives Overwhelming Response at 2010 Spring & Summer Product Showcase and Sales Fair

HONG KONG, Oct 2, 2009 - (ACN Newswire) - The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced that Robe di Kappa (RDK), a brand under the Kappa umbrella, successfully closed its 2010 Spring & Summer Product Showcase and Sales Fair at Park Hyatt,Yintai Centre, Beijing. The event attracted 60 distributors and received overwhelming responses.

Based on the understanding of Italian spirit of humanism and insights on fashion and sport, RDK harmonizes the inner beauty of sports with its products. Through such expression, the Group aims to advance to a new level and influence the underlying definition of fashionable sportswear. This not only includes innovation related to material selection and design, but also reinforcing the relationship between a product and its consumers, helping them appreciate the product details, quality and the elements of fashion. The RDK products will start its promotion in the coming season in a vivid, appealing and innovative fashion.

Mr. Chen Yihong, Chairman of China Dongxiang said, "In preparation for the launch of the RDK brand, we spent two years to strategize our brand positioning, product design and sales distribution. We have full confidence in the RDK brand and are looking forward to its launch in spring 2010. Meanwhile, the "Kappa Ski" brand, stemmed from the Phenix brand, will be promoted to the PRC market this winter. We will continue to enrich our brand and product portfolio, making all efforts to be the leading multi-brand sportswear management enterprise in China to generate maximum returns to our shareholders."

About China Dongxiang (Group) Co., Ltd

China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct, 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group finished its acquisition of a Japan sportswear enterprise Phenix on 30 April 2008. The international brand "Phenix" has the greatest market share in the skiing and outdoor sportswear market in Japan.

Issued by Porda International (Finance) PR Group for and on behalf of China Dongxiang (Group) Co., Ltd. For further information, please contact:

Ms. Harriet Lau
Tel: +852 3150 6761 / 9199 2965
[email protected]

Ms. Sharis Siu
Tel: +852 3150 6771 / 9316-8576
[email protected]

Ms. Millicent Tu
Tel: +852 3150 6737 / 6069-6416
[email protected]

Ms. Susanna Ho
Tel: +852 3150 6755 / 9052 9451	
[email protected]

Oct 2, 2009 11:14 HKT/SGT
Source: China Dongxiang (Group) Co., Ltd

Topic: Press release summary
Sectors: Retail/eCommerce, Daily Finance
From the Asia Corporate News Network

Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

The venue was designed under the theme of “Sports Futurism”
View Image

China Dongxiang (Group) Co., Ltd
Aug 15, 2018 13:20 HKT/SGT
China Dongxiang Announces Interim Results for the First Half of 2018
July 13, 2018 13:20 HKT/SGT
China Dongxiang Registers Mid to Low Single Digit Growth in 1H2018 in Same-Store-Sales and Retail Performance
May 9, 2018 19:30 HKT/SGT
China Dongxiang Announces Completion of Shares Acquisition by its Management; Increasing Shareholding Demonstrates Strong Confidence in Future Prospects
Apr 17, 2018 08:50 HKT/SGT
China Dongxiang Posts Mid to High Single Digit Same-Store-Sales Growth in 1Q2018 with High Single Digit Growth in Retail Performance
Sept 17, 2009 21:03 HKT/SGT
China Dongxiang Honored at "Forbes Asia's 200 Best Under A Billion" For Two Consecutive Years
Mar 25, 2009 20:01 HKT/SGT
China Dongxiang Delivers Spectacular 2008 Annual Results
Mar 16, 2009 18:54 HKT/SGT
China Dongxiang Enters into Cooperation with Norwegian Olympic Committee as the Official Partner for Provision of Sportswear
More news >>
 News Alerts
Copyright © 2019 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: