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Thursday, 4 February 2016, 12:00 HKT/SGT

Source: HKTDC
Leon Lai Returns As Entertainment Expo Ambassador
City-wide Video and Photo Promotion during Chinese New Year

HONG KONG, Feb 4, 2016 - (ACN Newswire) - Celebrity Leon Lai returns as Ambassador for this year's Entertainment Expo to be held in Hong Kong from 14 March to 4 April. Mr Lai, a celebrity in the entertainment business, has worked with the Hong Kong Trade Development Council (HKTDC) on a photo shoot and a new video which will be screened in about 50 cinemas across Hong Kong starting on Chinese New Year's Day (8 February) to promote the upcoming expo.

HONG KONG, Feb 4 - Celebrity Leon Lai returns as Ambassador for this year's Entertainment Expo to be held in Hong Kong from 14 March to 4 April.

The HKTDC invited renowned photographer Cheung Man-wah to shoot the promotional photo series, while Mr Lai directed the video himself with Mr Cheung serving as director of photography. The video uses the "Translucent Splash" concept, creating a colourful background to echo the message that the Entertainment Expo aims to delight spectators with a rich and diverse programme of activities.

"I'm happy to serve as Entertainment Ambassador again," Mr Lai said. "The Entertainment Expo, covering a global mix of film, television, music and digital entertainment, is a grand annual event with lots of fabulous activities open to the public. As a member of Hong Kong's entertainment industry, I welcome everyone's enthusiastic support."

The 12th edition of Entertainment Expo adopts the theme of "Get into the Scene". Among the 10 events featured in the video, three are founding industry events: the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards (HKFA). There are also seven core events: the Hong Kong-Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), the IFPI Hong Kong Top Sales Music Award, ifva (Incubator for Film & Visual Media in Asia Festival), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.

Hong Kong Entertainment Expo Video:

Photo download:

Entertainment Expo Hong Kong:

To view press releases in Chinese, please visit


The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: Follow us on Twitter @hktdc and LinkedIn.

Communication and Public Affairs Department
Joe Kainz
Tel: +852 2584 4216
Email: [email protected]

Feb 4, 2016 12:00 HKT/SGT
Source: HKTDC

Topic: Trade Show or Conference
Sectors: Trade Shows, Retail/eCommerce
From the Asia Corporate News Network

Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


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