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Source: Cannes Lions International Festival of Creativity
Cannes Lions Announces Further Awards on Day Four; Lions Innovation Begins

CANNES, FRANCE, June 22, 2016 - (ACN Newswire) - In the third awards show of the week, winners of the Creative Effectiveness, Design, Outdoor and PR Lions were announced, alongside Product Design and the new Digital Craft Lions. From boundary-breaking ideas to the technical mastery behind products, world-class creativity took centre stage.

A record-breaking 540 entries were received for Product Design and 11 Lions were awarded. The Grand Prix went to "Jacquard" for Google, by Google Creative Lab, London. "To a product designer, material is everything and Jacquard allows us to dream up solutions in nearly every segment of our industry, from medical design to furniture and even social and environmental sustainability," said Jury President, Amina Horozic, Lead Industrial Designer, fuseproject.

From a 109 entries in Creative Effectiveness, 13 Lions were awarded and the Grand Prix went to "Monty's Christmas" for John Lewis, by Adam & Eve DDB, UK. "The winner epitomises the very best of creative effectiveness. It's heartwarming work that uses creativity to drive exceptional results and profit growth," said Lions Jury President, Andrew Robertson, Chief Executive Officer, BBDO.

Winners of the new Digital Craft Lions, carved out of the craft categories from the Cyber and Mobile Lions, were also announced. Celebrating the skill and artistry in omni-channel digital creativity, from desktop to mobile to virtual reality, there were 1,148 entries from which 50 Lions were awarded.

The inaugural Grand Prix went to "Because Recollection" for Because Music by 84.Paris, France - work which Jury President, Wesley ter Haar, Founder & COO, MediaMonks, described as a perfect way to launch the Lion. "It combines best-of-breed craft across categories, and opens up a decade of musical magic in a way that only digital can do. It is a celebratory piece, and reminds us of the great work that made us fall in love with digital craft, while simultaneously showing a way forward."

Design received 2,856 entries and 104 Lions were awarded. The Grand Prix went to "Life is Electric" for Panasonic, by DENTSU INC, Tokyo, which was chosen for its creative bravery. "This special work embraces the paradox of integrating traditional values with technology. It shows that when used with agility, technology becomes a creative springboard that brings new meaning to design and pushes its boundaries further," said Jury President, Tristan Macherel, Executive Creative Director, Landor.

From 5,367 Outdoor entries, 129 Lions were awarded. The Grand Prix went to "Brewtroleum" for Heineken New Zealand, by Colenso BBDO. Jury President, Ricardo John, Chief Creative Officer of J. Walter Thompson, said, "Brewtroleum proved that outdoor has no boundaries. To make gas out of beer? That's unbelievable! It proves that agencies are going deeper and solving clients' business problems with creativity."

Finally, from a total of 2,225 entries in PR, 84 Lions were awarded. The Grand Prix went to "The Organic Effect" for Coop by Forsman & Bodenfors, Sweden. "We wanted to find a winner that truly earned attention and was social by design - one that was driven by a simple but powerful idea and delivered stellar results," said Jury President, John Clinton, Chair, Canada, North American Head of Creative and Content, Edelman.

Throughout the day, the Cannes Lions stages were alive with enlightening discussion from star names, including Anna Wintour, Will Smith and Usher. Lions Innovation, a specialised two-day event, kicked-off with sessions exploring technology and data as catalysts for creativity. Highlights included: Once upon a time in the world of data creativity, hosted by Quantcast and Pixar; and Future Society: will our industry lead or follow? Hosted by Isobar and WIRED.


About Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 43,000 entries from all over the world are showcased and judged at the Festival.

The eight-day Festival is the only truly global meeting place for professionals working in advertising and communications. A community of 15,000 attendees from nearly 100 countries attend eight days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.

Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Creative Data, Creative Effectiveness, Cyber, Design, Digital Craft, Direct, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Innovation, Entertainment, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio, Titanium and Integrated Lions. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. www.canneslions.com

Ascential Events

Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.

Contact:
Isobel Diamond
PR Officer
isobeld@lionsfestivals.com
+44 20 30334156 
www.canneslions.com


June 22, 2016 14:00 HKT/SGT
Source: Cannes Lions International Festival of Creativity

Topic: Awards received
Sectors: Film & Video, Advertising
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