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Thursday, 23 June 2016, 16:00 HKT/SGT
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Source: Cannes Lions International Festival of Creativity
Cannes Lions Announces more Award Winners on Day Five

CANNES, FRANCE, June 23, 2016 - (ACN Newswire) - The winners of the Innovation, Mobile, Media, Creative Data and Cyber Lions have been announced. This series of awards honoured the convergence of technology, data and creativity, celebrating future-focused ideas that drive business growth.

From 1259 entries, 62 Lions were awarded in Mobile and the Grand Prix was claimed by "NYT VR" executed by T Brand Studio for The New York Times. The VR campaign, a partnership with Google, GE and Mini, is a defining moment for mobile and demonstrates how this discipline can support a 165-year-old news brand to thrive. "It went beyond the initial wow factor to unlock levels of empathy and excitement no other medium could," said Jury President, Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.

Cyber gained 2886 entries and presented 91 Lions. In response to the exemplary level of submissions this year, two Grands Prix were awarded to "The Next Rembrandt" for ING, by J. Walter Thompson, Amsterdam and "Justino" for Loterias y Apuestas del Estado, by Leo Burnett, Madrid. Both pieces of work show examples of seamlessly integrated technology. Jury President, Chloe Gottlieb, SVP, Executive Creative Director, R/GA, said, "With Justino, we see magical storytelling that evolves and builds across social media, while The Next Rembrandt demonstrates how rather than an output, data and code can be the starting point for creativity."

381 entries were received in Innovation and 9 Lions were awarded. The Grand Prix went to "Google DeepMind AlphaGo" by Google Deepmind London, a project that challenges the potential of artificial intelligence. "Alpha Go," said Jury President, Emad Tahtouh, Director, Applied Technology, Finch, "is complicated and advanced, but also beautiful and simplistic in its approach."

The Creative Data category received 715 entries and presented 40 Lions. It awarded a second Grand Prix to "The Next Rembrandt" for ING. The project brings a new dimension to data collection and visualisation. Jury President, Tash Whitmey, Group Chief Executive Officer, Havas helia, said, "It evoked powerful feelings in each member of the jury, it made us excited and scared in equal measure. It shows that where there is creativity in working with data, you can achieve almost anything."

Media received 2984 entries and 97 Lions were awarded. The Grand Prix went to "McWhopper" for Burger King by Y&R NZ, Y&R Media NZ and David Miami. "This is brilliant work, brilliantly executed from a big brand taking on an even bigger competitor. It uses media to layer and whip up the story to provoke a fierce reaction," said Jury President, Nick Waters, Chief Executive Officer Asia Pacific, Dentsu Aegis Network.

And finally, co-founder and CEO of VICE, Shane Smith, received the Media Person of the Year award, which recognises a leading personality from the worldwide media industry. Smith transformed Vice into a global multimedia youth brand and recently launched cable TV channel Viceland, alongside Spike Jonze.

Lions Entertainment, a new two-day programme dedicated to unskippable creativity, kicks off tomorrow, bringing award-winning stars of screen, sport and music to the stage. John Cena, will be in conversation with WWE chief brand officer and TV personality, Stephanie McMahon and Leslie Moonves, President, Chairman and CEO of CBS Corp, will open the event with Medialink CEO Michael Kassan.


About Cannes Lions International Festival of Creativity

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 43,000 entries from all over the world are showcased and judged at the Festival.

The eight-day Festival is the only truly global meeting place for professionals working in advertising and communications. A community of 15,000 attendees from nearly 100 countries attend eight days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.

Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Creative Data, Creative Effectiveness, Cyber, Design, Digital Craft, Direct, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Innovation, Entertainment, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Product Design, Promo & Activation, Radio, Titanium and Integrated Lions. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. www.canneslions.com

Ascential Events

Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.

Contact:
Isobel Diamond
PR Officer
[email protected]
+44 20 30334156 
www.canneslions.com


June 23, 2016 16:00 HKT/SGT
Source: Cannes Lions International Festival of Creativity

Topic: Press release summary
Sectors: Film & Video, Advertising
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