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Thursday, 11 August 2016, 20:30 HKT/SGT
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Source: Spikes Asia
Technological evolution explored at Spikes Asia on the Discovery Stage with TechTalks
Intimate Masterclasses with Silvia Goh and Michael Ritchie are announced

SINGAPORE, Aug 11, 2016 - (ACN Newswire) - TechTalks, a series of future-focused sessions at this year's Spikes Asia Festival, will focus on transformative technology. Evolutionary developments will be examined through an exciting programme of speakers and hands on workshops, uncovering everything from Virtual, Augmented and Mixed Reality to the Internet of Things, Mobile, Programmatic and Audio Technology.

Sponsored by Omnicom Media Group, the TechTalks will take place on the Discovery Stage throughout the Festival, which runs from 21 - 23 September 2016.

Also on the Discovery Stage, attendees can delve into the minds of revered creative experts in the masterclass series. Entertainment Jury President, Silvia Goh, Chief Content Officer for Publicis Media, Greater China, will discuss the changing face of entertainment in the region. While President of this year's Film Craft jury, Michael Ritchie, Managing Director, Executive Producer, Revolver/Will O'Rourke, Australia, will share insights into his creative process and drive, live on stage.

Commenting on the line up, Chairman of Spikes Asia, Terry Savage, said, "We're delighted to announce this year's world-class TechTalks series. The programme will bring attendees together to share knowledge and insights around the convergence of creativity and technology and how it's driving innovation into the heart of the industry."

"Omnicom Media Group is delighted to be partnering with Spikes Asia again to present TechTalks, which will be a showcase of how technology is pushing the boundaries to provide immersive and engaging consumer experiences. TechTalks is about driving innovation, which has and will always be at the heart of what we do as a network," said Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group.

TechTalks sessions on the Discovery Stage include:

Anathea Ruys, Head of Fuse, Asia Pacific, Omnicom Media Group and Alan Bacchelli, Head of Production, Pixelcase, live streaming a virtual reality and examining the relationship between brands and VR; Innovation jury member Tuomas Peltoniemi, President, TBWA\Digital Arts Network, Asia Pacific, will delve deeper into how individuals interact with new technological experiences; and a live demonstration of the 'Sound of the Web' will be led by Gabriel Tamborini, Creative Director and Dave Fernandes, Senior Designer, Fjord, Design and Innovation from Accenture Interactive.

Uncovering the wave of new tech "realities" Rod Findley, ECD, C2K Communications, will observe how brands and companies can engage with technology; Brian Wong, CEO, Founder, Kiip, will discuss the ubiquitous nature of mobile and the role marketing can play; while Rohan Philips, Vice President of Products and Strategy, Asia Pacific, Xaxis, is looking at how advertising can be enhanced through technology and Amy Chen, Co-founder, Bowhead Technology, will address the Internet of Things and its impact on human interactions.

A final deadline extension has been released for the 12 August with further information available at www.spikes.asia.


About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Spikes Asia Festival of Creativity
Isobel Diamond, Press Officer
isobeld@lionsfestivals.com
+44 20 3033 4156

Marian Brannelly, Press & PR Executive
marianb@lionsfestivals.com
+44 20 3033 4000


Aug 11, 2016 20:30 HKT/SGT
Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Advertising
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