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Wednesday, 21 September 2016, 16:30 HKT/SGT
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Source: Spikes Asia
Spikes Asia set to ignite discussion as Festival begins

SINGAPORE, Sept 21, 2016 - (ACN Newswire) - With a record number of entries, 1,850 delegates and the most diverse speaker line up yet, the first day of Spikes Asia is now underway at Suntec, Singapore.

Shortlists have been announced for Design, Direct, Entertainment, Film, Healthcare, Innovation, Media, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Promo & Activation and Radio with the remaining shortlists to follow on Thursday and Friday.

Whilst the judges deliberate over the winners a wide range of speakers will take to three stages and delegates have a unique opportunity to participate in two Guinness World Records attempts.

"This year's Festival is designed to push boundaries and stimulate debate. We are excited about facilitating these conversations and the ideas they will spark," said Andrea Hayes, Festival Director, Spikes Asia.

New this year are a series of Brand Breakfasts, powered by Edelman, designed to ignite discussion on issues being faced in the industry by some of its biggest brands, including Manulife, The Kellogg Company, Twitter and Unilever.

Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East & Africa will ask the expert panelists what the future holds, how much of what they do - and the people who do it - can be retained and where the competition of the future will come from.

"In this unsettled world of opportunity and chaos, now is the time to understand how the brand mind set is evolving. Ultimately my hope is that we can come to a conclusion as to whether or not creativity as we know it today is in crisis," said Coombes.

Delegates of the Festival can make new connections and meet with industry experts from across the region at various Festival events and attend the highly anticipated Spikes Asia Awards Ceremony on Friday 23 September. The full programme and information on how to attend can be found on www.spikes.asia.


About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Spikes Asia Festival of Creativity
Isobel Diamond, Press Officer
e: isobeld@lionsfestivals.com

Marian Brannelly, Press & PR Officer
e: marianb@lionsfestivals.com
t: +44 20 3033 4000
U: www.spikes.asia


Sept 21, 2016 16:30 HKT/SGT
Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Advertising
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