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Wednesday, 12 April 2017, 11:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia Festival of Creativity 2017 open for Delegates
Tangrams Effectiveness comes to Spikes Asia

SINGAPORE, Apr 12, 2017 - (ACN Newswire) - Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region, takes place in the Suntec Convention Centre from 27 - 29 September and is now open for delegate registration.

With a greater emphasis on effectiveness, the Festival has announced it will now host Tangrams Effectiveness alongside the 2017 Spikes Asia programme.

As Asia Pacific's largest focus on marketing effectiveness and strategy, Tangrams recognise and celebrate marketing ideas that deliver solid results to transform businesses and brands. The Tangrams Effectiveness @ Spikes programme will explore in depth how strategies are impacting businesses, brands and the wider industry.

Terry Savage, Co-Chairman of Spikes Asia says "The reality is that the body of evidence that creativity drives return on investment is irrefutable and accordingly, the inclusion of Tangrams Effectiveness within the most important Creative Festival in Asia, Spikes Asia, is totally appropriate and a step forward in terms of both inspiration and learning in this increasingly complex landscape. It's a benefit to the creatives, it's a benefit to the marketers - a festival that encompasses all that is important in our industry."

The Tangrams Effectiveness @ Spikes programme will kick-start with a full celebration of all the awards winners at the Tangrams Awards ceremony on the first evening of the Festival, Wednesday 27 September, 2017. The trophies and points awarded to each submission at Tangrams will count towards the Tangrams Agency of the Year and Tangrams Network of the Year special awards.

Over the next two days, delegates can then look forward to understanding critical topics and viewpoints on marketing effectiveness through the Tangrams Effectiveness @ Spikes programme that will take place on a dedicated stage at the Festival.

Providing further opportunities for investing in young talent, the Festival will expand its Talent and Training inititatives to include the Tangrams Effectiveness Academy. The Academy will run alongside the Young Marketers Academy, Young Creative Academy, Young Media Academy, Young Account Executive Academy and Young Digital Academy, offering a comprehensive 3-day programme that places effectiveness at the heart of the business.

Tangrams Effectiveness @ Spikes will be open to all registered delegates as part of the full Spikes Asia Festival agenda. A full Spikes Asia delegate registration will include access to the Tangrams Awards ceremony on Wednesday 27 September, the Spikes Asia awards on Friday 29 September and three full days of festival programme which includes two days of Tangrams Effectiveness @ Spikes.

Anybody wishing to attend Spikes Asia can benefit from an early bird rate of S$1230 until 13 July. Other delegate options are available for Young Spikes Marketers, Young Spikes Creatives and Spikes Students.

Further information about the various packages and details on how to register can be found on the Festival website www.spikes.asia.

Key Dates:
Delegate registrations: open
Earlybird registration deadline: 12 July, 2017
Entries open: 11 May, 2017
Entries deadline: 21 July, 2017
Spikes Asia Festival Dates: 27 - 29 September 2017, Suntec, Singapore
Tangram Awards: 27 September, 2017
Spikes Asia Awards: 29 September, 2017


About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Marian Brannelly
Press & Public Relations Manager
Spikes Asia Festival of Creativity
marianb@canneslions.com
+44 20 3033 4012

Andrea Hayes
Festival Director
Spikes Asia Festival of Creativity
AndreaH@spikes.asia
http://www.spikes.asia


Apr 12, 2017 11:00 HKT/SGT
Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Advertising
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