Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 27 April 2017, 08:19 HKT/SGT
Share:
    

Source: WARC
WARC Innovation Awards - Winners Announced
Saatchi & Saatchi Australia wins Grand Prix and Product Innovation Award for Toyota LandCruiser Emergency Network campaign

LONDON, Apr 27, 2017 - (ACN Newswire) - The winners of the global WARC Innovation Awards, recognising innovative thinking that delivers tangible results, are revealed with Saatchi & Saatchi Australia taking top honours by winning both the Grand Prix and the Product Innovation Special Award for Toyota Land Cruiser.

Their 'Emergency Network' campaign for car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.

WARC Innovation judge Hugo Pinto - Innovation Services Leader EMEA, IBM Interactive Experience, described why this innovation on the part of Toyota was such a stand-out case study: "There is nothing like this particular car to get you through rough terrain. Toyota is leveraging an asset here, creating a crowdsourced emergency network, where every Toyota LandCruiser owner can sign up to do their fair share and give back to their communities. This shows people that they can have a much bigger impact because they own a specific vehicle. It blurs the boundaries between personal and professional. This will be the next stage of sharing economy."

In addition to the Grand Prix, the 25-strong eminent judging panel of client- and agency-side experts, chaired by Dana Anderson, Senior VP and CMO for Mondelez International and soon to be CMO of MediaLink, also awarded six Golds, four Silvers, three Bronzes and four more Special Awards recognising specific areas of excellence.

The winners are:

Grand Prix + Special Award for Product Innovation

Saatchi & Saatchi, Australia, Toyota, LandCruiser Emergency Network (L.E.N.)

Gold

- McCann, Australia, Vision Australia, Free Puppies Forever + Special Award for Non-for-Profit
- Kindred, UK, Penguin Random House, Tim Weaver's MISSING + Special Award for Channel Innovation
- J. Walter Thompson Beirut, Lebanon, Bou Khalil Supermarche, The Good Note
- AMV BBDO / Blue 449, UK, Currys PC World, Drop A Hint + Special Award for Co-Created Content
- DigitasLBi, USA, Whirlpool, Care Counts
- AMV BBDO, UK, Bodyform, No Blood Should Hold Us Back + Special Award for Category Innovation

Silver

- Formitas BBDO, Slovenia, Spar Interspar, Start It Up Slovenia
- BBDO Bangkok, Thailand, Helpmet - Thai Health Promotion Foundation, Injury Detecting Helmet
- FP7/DXB (a part of McCann Worldgroup), UAE, NHI-Daman, Giving People Vitamin D
- FP7/CAI, Egypt, Baheya Cancer Hospital, The Sweet Donation

Bronze

- FP7/DXB (a part of McCann Worldgroup) / MediaVest Spark , UAE, Emirates NBD, The A/C Vests
- Livity, UK, Dyson, Rethinking Recruitment
- FP7/DXB (a part of McCann Worldgroup), UAE, MasterCard, 'A Priceless Delivery'

The winners of the WARC Innovation 2017 Grand Prix and Special Awards share a $10,000 prize fund.

View the case studies of all the winners at www.warc.com/InnovationAwards.prize#shortlist.


About WARC

- your global authority on advertising and media effectiveness

warc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

WARC runs four global and two regional case study competitions: WARC Awards, WARC Innovation Awards, WARC Media Awards, The Admap prize, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.

Founded in 1985, WARC is privately owned and has offices in the UK, U.S. and Singapore.

Contact:
Amanda Benfell
PR Manager, WARC
Email: amanda.benfell@warc.com
Tel: +44 20 7467 8125


Apr 27, 2017 08:19 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2017 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
Hugo Pinto, WARC Innovation judge
View Image
 

WARC
July 19, 2017 17:42 HKT/SGT
WARC Media Awards 2017 - Effective Channel Integration jury named
July 13, 2017 20:13 HKT/SGT
WARC Media Awards 2017 - Effective Use of Tech jury named
July 10, 2017 17:21 HKT/SGT
WARC unveils Future of Strategy Report
July 5, 2017 18:02 HKT/SGT
WARC Media Awards 2017 - Use of Data jury named
June 14, 2017 18:27 HKT/SGT
The WARC Awards - Brand Purpose shortlist announced
June 14, 2017 16:38 HKT/SGT
Marketers in EMEA are budgeting for mobile, but strategy and measurement are lacking
June 1, 2017 17:18 HKT/SGT
Admap Prize Winners Announced
May 31, 2017 16:46 HKT/SGT
The WARC Awards - Social Strategy shortlist revealed
May 9, 2017 08:07 HKT/SGT
WARC Media Awards 2017 open for entries
Apr 26, 2017 23:59 HKT/SGT
WARC 100: Lessons from the world's best marketing campaigns revealed
More news >>
 News Alerts
Copyright © 2017 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 5791 1818

Connect With us: