Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 31 May 2017, 16:46 HKT/SGT
Share:
    

Source: WARC
The WARC Awards - Social Strategy shortlist revealed

LONDON, May 31, 2017 - (ACN Newswire) - The first shortlist of The WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines, is now released.

A total of 19 entries from ten countries have been shortlisted in the Social Strategy category, which links social strategy to business success.

Chaired by Quinn Kilbury, Senior Brand Director of Heineken US, the 17-strong jury panel of senior industry experts looked for campaign strategies that relied on the benefits of particular social platforms - or a combination of those platforms - to fulfil particular business objectives.

Additionally they looked for marketing programmes that were social by design - not simply a small part of a broader marketing initiative - and that made a significant impact on brand performance or influenced consumer behaviour. They were also keen to see campaigns that had effectively deployed newer engagement tools on social platforms, such as chatbots and live video.

The shortlisted entries are:

Always - Girl Emojis #LikeAGirl - Starcom UK, Leo Burnett Chicago - Global

Batelco - Twitterference - FP7/ Bahrain - Bahrain

Bic - The Bic 4 Colour World Champenships - McCann Melbourne - Australia

BT Sport - #GoalsRecreated - BT (in house) - United Kingdom

Dubai Foundation for Women & Children - Stop Tapping - FP7 Dubai - United Arab Emirates

Gucci Guilty - Dark to Light - MediaCom - Global

Headspace National Youth Mental Health Foundation - Reword - Changing Online Bullying Behaviour - Leo Burnett Melbourne, Studio Pancho - Australia

JetBlue - FlyBabies - MullenLowe Boston - United States

JetBlue - Reach Across the Aisle - MullenLowe Boston - United States

Keebler Cookies - Ernie Learns Social - Starcom, Leo Burnett Chicago - United States

KFC - Dirty Louisiana: Don't Make Dirty Good, Make Clean Bad - BBH - United Kingdom

Maybelline - #BeYourOwnFilter - TBWA\ Group Singapore - Singapore

Murr Television - Bald For You - FP7/Beirut - Lebanon

Orange Tunisia - The Hammam Fighter - FP7/Tunisia, UM Tunisia - Tunisia

Reese's - Creating Cupfusion - Ketchum - United States

Seeing Eye Dogs Australia - Free Puppies Forever - McCann Melbourne - Australia

Shell - Pumped It Forward For Charity - Ensemble Worldwide - Malaysia

Unknown User - Unknown Potential - PHD Germany - Germany

WildAid - How planning used the power of the herd to save it - Grey London - Global


The shortlists for Effective Content Strategy and Best Use of Brand Purpose categories will be announced shortly.

More information on the WARC Awards can be found at www.warc.com/warcawards.prize.


May 31, 2017 16:46 HKT/SGT
Topic: Press release summary
Sectors: Media, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2017 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
Quinn Kilbury, Senior Brand Director of Heineken US
View Image
 

WARC
Nov 15, 2017 16:42 HKT/SGT
WARC Media Awards 2017 - Effective Use of Tech shortlist announced
Nov 14, 2017 18:36 HKT/SGT
P&G stands up for racial equality in a divided nation
Nov 7, 2017 16:30 HKT/SGT
TV takes almost two-thirds of successful big-budget ad campaigns
Nov 2, 2017 10:04 HKT/SGT
WARC Prize for Asian Strategy 2017 - Winners announced
Oct 31, 2017 16:30 HKT/SGT
UK advertising delivers strongest H1 on record
Oct 30, 2017 22:17 HKT/SGT
WARC Prize for Asian Strategy 2017 - Winners announced
Oct 25, 2017 16:17 HKT/SGT
WARC reveals effective MENA marketing trends of 2017
Sept 18, 2017 18:37 HKT/SGT
The WARC Awards 2017 - Brand Purpose winners announced
Sept 14, 2017 13:43 HKT/SGT
WARC Prize for Asian Strategy 2017 shortlist announced
Sept 12, 2017 19:15 HKT/SGT
Research estimates UK & US martech market worth $34.3bn a year
More news >>
 News Alerts
Copyright © 2017 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: