Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 31 May 2017, 16:46 HKT/SGT
Share:
    

Source: WARC
The WARC Awards - Social Strategy shortlist revealed

LONDON, May 31, 2017 - (ACN Newswire) - The first shortlist of The WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines, is now released.

A total of 19 entries from ten countries have been shortlisted in the Social Strategy category, which links social strategy to business success.

Chaired by Quinn Kilbury, Senior Brand Director of Heineken US, the 17-strong jury panel of senior industry experts looked for campaign strategies that relied on the benefits of particular social platforms - or a combination of those platforms - to fulfil particular business objectives.

Additionally they looked for marketing programmes that were social by design - not simply a small part of a broader marketing initiative - and that made a significant impact on brand performance or influenced consumer behaviour. They were also keen to see campaigns that had effectively deployed newer engagement tools on social platforms, such as chatbots and live video.

The shortlisted entries are:

Always - Girl Emojis #LikeAGirl - Starcom UK, Leo Burnett Chicago - Global

Batelco - Twitterference - FP7/ Bahrain - Bahrain

Bic - The Bic 4 Colour World Champenships - McCann Melbourne - Australia

BT Sport - #GoalsRecreated - BT (in house) - United Kingdom

Dubai Foundation for Women & Children - Stop Tapping - FP7 Dubai - United Arab Emirates

Gucci Guilty - Dark to Light - MediaCom - Global

Headspace National Youth Mental Health Foundation - Reword - Changing Online Bullying Behaviour - Leo Burnett Melbourne, Studio Pancho - Australia

JetBlue - FlyBabies - MullenLowe Boston - United States

JetBlue - Reach Across the Aisle - MullenLowe Boston - United States

Keebler Cookies - Ernie Learns Social - Starcom, Leo Burnett Chicago - United States

KFC - Dirty Louisiana: Don't Make Dirty Good, Make Clean Bad - BBH - United Kingdom

Maybelline - #BeYourOwnFilter - TBWA\ Group Singapore - Singapore

Murr Television - Bald For You - FP7/Beirut - Lebanon

Orange Tunisia - The Hammam Fighter - FP7/Tunisia, UM Tunisia - Tunisia

Reese's - Creating Cupfusion - Ketchum - United States

Seeing Eye Dogs Australia - Free Puppies Forever - McCann Melbourne - Australia

Shell - Pumped It Forward For Charity - Ensemble Worldwide - Malaysia

Unknown User - Unknown Potential - PHD Germany - Germany

WildAid - How planning used the power of the herd to save it - Grey London - Global


The shortlists for Effective Content Strategy and Best Use of Brand Purpose categories will be announced shortly.

More information on the WARC Awards can be found at www.warc.com/warcawards.prize.


May 31, 2017 16:46 HKT/SGT
Topic: Press release summary
Sectors: Media, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
Quinn Kilbury, Senior Brand Director of Heineken US
View Image
 

WARC
May 16, 2018 08:30 HKT/SGT
More judges announced for WARC Prize for Asian Strategy 2018
May 1, 2018 17:00 HKT/SGT
WARC Awards 2018 - Effective Content Strategy shortlist announced
Apr 30, 2018 18:00 HKT/SGT
Radio ad investment stable, but the rise of digital audio presents a new frontier
Apr 26, 2018 08:00 HKT/SGT
2017 sees biggest UK adspend on record at GBP22.2bn
Apr 24, 2018 20:00 HKT/SGT
WARC Awards 2018 - Effective Social Strategy shortlist announced
Apr 17, 2018 18:30 HKT/SGT
WARC Awards 2018 - Effective Use of Brand Purpose shortlist announced
Apr 17, 2018 16:00 HKT/SGT
WARC partners with SABRE Awards to expand its content to include PR
Apr 10, 2018 18:00 HKT/SGT
WARC Awards 2018 - Effective Innovation shortlist announced
Apr 5, 2018 09:00 HKT/SGT
WARC Prize for Asian Strategy 2018 now launched. First judges named
Mar 29, 2018 10:00 HKT/SGT
Advertisers invest $63bn in programmatic buying but industry concerns loom large
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: