Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Friday, 15 September 2017, 03:33 HKT/SGT

Source: Pertanika Journal
Mirror, mirror: what should I wear?
Understanding Consumer Preferences using IoT SmartMirrors

Selangor, Malaysia, Sept 15, 2017 - (ACN Newswire) - Mirrors that offer suggestions for what to try on in the fitting room have great potential to accelerate the shopping process and increase sales, according to a study in the Pertanika Journal of Science and Technology.

A 'smart mirror' combines cameras, sensors and displays with powerful cognitive algorithms that predict a customer's age, gender and current outfit, to offer clothing suggestions based on personal preferences and trends. For example, a customer trying on a shirt might be encouraged to try on another size or colour of that shirt.

Ravi Ramakrishnan and Dr Loveleen Gaur, researchers associated with Amity University in India , investigated how well smart mirrors can assist customers and prompt more sales. They asked 55 female participants to use a smart mirror, and then surveyed them about the technology.

Garments were attached with a tag that allowed the smart mirror to identify and suggest similar products. Participants were given a smart brand loyalty card with a history of their past purchases, which is used to provide suggestions based on what they bought previously. The consumer could adjust the lighting on the mirror to see how they look in different weather conditions and take an image of the clothes and upload it onto social media.

The results revealed that smart mirrors successfully captured a consumer's profile, current clothing, colour preference, age and gender. It reduced time spent searching for alternatives by proving suggestions and alerting shop staff to bring the items to the fitting room. Overall, customers spent less time in the store, and bought more of what they tried. This had the added benefit of reducing the time shop staff spent returning unwanted items to shelves and racks.

Moving customers through the store more efficiently also meant more time fitting rooms were available for potential new customers. And, retailers gained much better insight into consumer preferences through the data from their smart brand loyalty card.

Some challenges remain, especially ensuring security of private information collected by smart mirrors. Designers are also investigating how to use the mirror for advertisement or display boards when not in use by a customer.

Future analysis of other factors is required including a suitable model development for using the above smart channel for manufacturing insights to garment providers, including culture, high-end designer clothes, and the effects of long-term use on consumer behaviour. Adding facial, speech and emotional recognition, as well as preference recording and suggestions, will help improve consumer experience and increase the demand in shopping centres worldwide, the researchers conclude.

This original paper, "Understanding Consumer Preferences using IoT SmartMirrors", is available on .

For further information, please contact:
Ravi Ramakrishnan
Uflex Limited
Email: [email protected]

Dr Loveleen Gaur
Amity University
Email: [email protected]

About Pertanika Journal of Science & Technology (JST)
Pertanika Journal of Science & Technology (JST) is published by Universiti Putra Malaysia in English and is open to authors around the world regardless of nationality. Currently, it is published twice a year in January and July. Other Pertanika series include Pertanika Journal of Tropical Agricultural Science (JTAS), and Pertanika Journal of Social Sciences & Humanities (JSSH).

Pertanika Journal of Science & Technology aims to provide a forum for high quality research related to science and engineering research. Areas relevant to the scope of the journal include: bioinformatics, bioscience, biotechnology and bio-molecular sciences, chemistry, computer science, ecology, engineering, engineering design, environmental control and management, mathematics and statistics, medicine and health sciences, nanotechnology, physics, safety and emergency management, and related fields of study.

For more information about the journal, contact:
The Chief Executive Editor (UPM Journals)
Office of the Deputy Vice Chancellor (R&I)
IDEA Tower 2, UPM-MDTC Technology Centre
Universiti Putra Malaysia
43400 Serdang, Selangor, Malaysia
Phone: +603 8947 1622 | +6016 217 4050
Email: [email protected]

Distributed for Pertanika Journal of Science & Technology by ResearchSEA.

Sept 15, 2017 03:33 HKT/SGT
Topic: Press release summary
Sectors: Digital
From the Asia Corporate News Network

Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Pertanika Journal
Dec 14, 2018 00:00 HKT/SGT
How to get the most fuel out of microalgae?
Dec 5, 2018 22:00 HKT/SGT
Better aquaculture management rewards Malaysia's fish farmers
Nov 27, 2018 08:00 HKT/SGT
Looking for ways to measure tumour aggression
Oct 2, 2018 19:30 HKT/SGT
Malaysian medicinal herb has anti-diabetic properties
Sept 25, 2018 19:00 HKT/SGT
Trees' species and age affect carbon emissions
Sept 5, 2018 18:00 HKT/SGT
Protecting rice plants by exploiting their natural defences
Aug 13, 2018 18:00 HKT/SGT
Too hot for rice?
Aug 2, 2018 23:00 HKT/SGT
Indonesian Sufism rejects radical Islam
Aug 1, 2018 09:00 HKT/SGT
Anti-ulcer benefits of honey investigated
June 20, 2018 10:00 HKT/SGT
Blood vessel-forming cells involved in aggressive brain tumour
More news >>
 News Alerts
Copyright © 2020 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6859 8575

Connect With us: