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Wednesday, 25 October 2017, 09:33 HKT/SGT
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Source: Denso
DENSO Develops World's Largest Automotive Head-up Display
- Innovative human machine interface to be featured on 2018 Lexus LS; delivers safety and convenience to drivers -

KARIYA, JAPAN, Oct 25, 2017 - (JCN Newswire) - DENSO, one of the world's largest automotive technology, systems and components suppliers, today announced it has developed a thin-film transistor (TFT), liquid-crystal head-up display (HUD) to project critical driving information onto the windshield for drivers. This human machine interface (HMI) is the world's largest automotive head-up display(1) with a nearly 24-inch projection. The product will be released in November 2017 and featured on the new 2018 Lexus LS.

DENSO's new HUD projects a virtual screen approximately three meters ahead of the driver, enabling the driver to more intuitively access key information about the vehicle and its surroundings without changing direction of gaze. The technology displays not only basic information, such as speed limits and the vehicle's driving speed, but also the locations of pedestrians through external sensors. It also provides lane guidance assistance by using an automotive navigation system featuring an arrow indicating the appropriate lane to follow at junctions and intersections.

Additionally, the HUD takes into consideration the relative position of information displayed, its colors and other visual effects - all without obstructing driving. Its display is brighter than conventional HUDs to ensure screen visibility in bright, daytime conditions.

HUDs do not require drivers to look far away from the road, and thus are expected to emerge as a key technology for manufacturers across the globe. DENSO has produced HUDs since 1991 and will continue to develop and provide innovative safety products as it pursues creating a society free from traffic accidents.

http://www.acnnewswire.com/topimg/Low_DensoNewHUD.jpg
Examples of information displayed by the new HUD

(1) Investigated by DENSO as of October 2017


About Denso

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics and information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions and employs nearly 140,000 people. Consolidated global sales for the fiscal year ending March 31, 2014, totaled US$39.8 billion. Last fiscal year, DENSO spent 9 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

Contact:
Sadayoshi Yokoyama, Toshiko Watanabe 
DENSO CORPORATION 
Phone: 81-566-25-5594 
Fax: 81-566-25-4509 
sadayoshi_yokoyama@denso.co.jp 
toshiko_watanabe@denso.co.jp


Oct 25, 2017 09:33 HKT/SGT
Source: Denso

Topic: Press release summary
Sectors: Electronics, Automotive
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Examples of information displayed by the new HUD
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