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Wednesday, 25 October 2017, 09:33 HKT/SGT
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Source: Denso
DENSO Develops World's Largest Automotive Head-up Display
- Innovative human machine interface to be featured on 2018 Lexus LS; delivers safety and convenience to drivers -

KARIYA, JAPAN, Oct 25, 2017 - (JCN Newswire) - DENSO, one of the world's largest automotive technology, systems and components suppliers, today announced it has developed a thin-film transistor (TFT), liquid-crystal head-up display (HUD) to project critical driving information onto the windshield for drivers. This human machine interface (HMI) is the world's largest automotive head-up display(1) with a nearly 24-inch projection. The product will be released in November 2017 and featured on the new 2018 Lexus LS.


Examples of information displayed by the new HUD


DENSO's new HUD projects a virtual screen approximately three meters ahead of the driver, enabling the driver to more intuitively access key information about the vehicle and its surroundings without changing direction of gaze. The technology displays not only basic information, such as speed limits and the vehicle's driving speed, but also the locations of pedestrians through external sensors. It also provides lane guidance assistance by using an automotive navigation system featuring an arrow indicating the appropriate lane to follow at junctions and intersections.

Additionally, the HUD takes into consideration the relative position of information displayed, its colors and other visual effects - all without obstructing driving. Its display is brighter than conventional HUDs to ensure screen visibility in bright, daytime conditions.

HUDs do not require drivers to look far away from the road, and thus are expected to emerge as a key technology for manufacturers across the globe. DENSO has produced HUDs since 1991 and will continue to develop and provide innovative safety products as it pursues creating a society free from traffic accidents.

http://www.acnnewswire.com/topimg/Low_DensoNewHUD.jpg
Examples of information displayed by the new HUD

(1) Investigated by DENSO as of October 2017


About Denso

DENSO is a $48.3 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today. With manufacturing at its core, DENSO invests in its 221 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company's 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, DENSO spent 9.3% of its global consolidated sales on research and development in the fiscal year ending March 31, 2019. For more information about global DENSO, visit https://www.denso.com/global.

Contact:
Sadayoshi Yokoyama, Toshiko Watanabe 
DENSO CORPORATION 
Phone: 81-566-25-5594 
Fax: 81-566-25-4509 
[email protected] 
[email protected]


Oct 25, 2017 09:33 HKT/SGT
Source: Denso

Topic: Press release summary
Sectors: Electronics, Automotive
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Denso Links

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