Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 2 November 2017, 10:06 HKT/SGT
Share:
    

Source: Toyota Motor Corporation
Toyota Sets a Goal of Mobility For All in Global "Start Your Impossible" Campaign
Campaign Features Real-Life Success Stories Focused on Toyota's Commitment To Enabling Human Movement

Company's first-ever global campaign to launch in celebration of The Olympic and Paralympic Games

Toyota City, Japan, Nov 2, 2017 - (JCN Newswire) - Toyota continues its evolution as a mobility company with its first-ever global marketing campaign. "Start Your Impossible" launches today in 24 countries in celebration of Toyota's eight-year global sponsorship of The Olympic and Paralympic Games as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category.

"Start Your Impossible" debuts with a film entitled "Mobility For All" which features 100 real-life mobility stories of Olympic and Paralympic athletes and other individuals (ages 1 to 100) in every stage of life. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018.

The fully integrated campaign highlights Toyota's mission to create a barrier-free society and reinforces the company's values of humility, hard work, overcoming challenges, and never giving up.

While "Mobility For All" is the first creative asset to debut globally, Toyota will roll out nine additional spots globally that feature inspirational stories and Toyota's range of mobility products--a mix of conceptual inventions used for research and development purposes and products that Toyota has committed to deliver to the market.

The "Start Your Impossible" campaign TV commercials close with an original mnemonic featuring Toyota's mobility products and athletes who embody the best in human performance. Print, digital and out-of-home "Start Your Impossible" creative aims to start conversations about breaking barriers to achieve dreams.

Toyota has recently launched a website--MobilityForAll.com. In consultation with the National Center for Accessible Media (NCAM) in the United States, the website (which will be rolled out in phases) is built to be accessible for users with various impairments and to allow all users to experience the site's content. Whether set to default, visually impaired, hearing impaired, mobility impaired or cognitively impaired, all coding and design features work to make the experience equally enjoyable for all users.

A partial list of the digital and social amplifications of "Start Your Impossible" that will be available at launch include:
- Relay Your Challenge: With the belief that achieving the impossible begins by setting goals and declaring them aloud, Toyota encourages consumers and its team members to share their 'impossible statement' and relay it forward so that people worldwide can participate and challenge themselves. Visit RelayYourChallenge.com.
- Impossible Stories: These are inspiring in-depth long form videos of 10 impossible challengers in 10 countries, three of which are available at launch. The documentaries convey a deeper understanding of Toyota's vision for the future through the challengers' stories of starting their own "impossible."

A group of 16 distinguished athletes taking part in the first "Mobility for All" spot of the campaign includes: Tatyana McFadden, the world's leading wheelchair racer who has won 17 Paralympic medals across five Games for the USA; Brad Snyder, American Paralympic swimmer, former captain of the U.S. Naval Academy swim team and three-time gold medalist at the Paralympic Games Rio 2016; and Rami Anis, a swimmer from Syria, part of the Refugee Olympic Team at the Olympic Games Rio 2016.

To view and learn more about Toyota and the "Start Your Impossible" campaign visit MobilityForAll.com.

"At Toyota, we embrace the potential of new technology to help us create products and services that enable people to overcome barriers and to reach their potential," said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation. "The Olympic and Paralympic Games align with Toyota's values and are platforms to showcase our global commitment to the concept of mobility for all."

"Mobility means something different to every person around the world. At Toyota, we have always defined mobility as providing people with the opportunity to move freely, and we believe the time has come to share our mobility vision and solutions with everyone. I can think of no better stage to announce our evolution as the human movement company than the pinnacle of human movement, the Olympic and Paralympic Games," said Jack Hollis, Group Vice President and General Manager, Toyota Motor North America. "At Toyota, we believe that movement is a human right. With the 'Start Your Impossible' campaign, we aim to inspire people and as a company, aspire to solve challenges and create solutions to mobility barriers that limit human potential."

"The campaign, was born out of an unprecedented move by Toyota and our long-standing agency partners at Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo) that broke down agency walls to collaborate as one integrated team," said Hollis.


About Toyota Motor Corporation

Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.

Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926


Nov 2, 2017 10:06 HKT/SGT
Source: Toyota Motor Corporation

Topic: Press release summary
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
View Image
 
Toyota Motor Corporation Links

http://www.toyota-global.com

https://plus.google.com/+toyotaglobal

https://www.facebook.com/ToyotaMotorCorporation/

https://twitter.com/TOYOTA_PR/

https://www.youtube.com/user/toyotajpchannel/

https://ph.linkedin.com/company/toyota

Toyota Motor Corporation
Oct 18, 2018 12:57 HKT/SGT
Toyota to Host 2018 Classic Car Festival at Meiji Jingu Gaien Park
Oct 17, 2018 16:14 HKT/SGT
TOYOTA GAZOO Racing Confirms WRC Driver Line-Up for 2019
Oct 15, 2018 11:57 HKT/SGT
Fantastic Fuji One-Two for TOYOTA GAZOO Racing
Oct 9, 2018 13:29 HKT/SGT
TOYOTA GAZOO Racing Increases its Lead with Another Double Podium
Oct 5, 2018 16:37 HKT/SGT
Home Race Beckons for TOYOTA GAZOO Racing
Oct 5, 2018 12:59 HKT/SGT
Toyota Brings "Mobility for All" Concept to the Youth Olympic Games Buenos Aires 2018
Oct 4, 2018 13:25 HKT/SGT
Toyota Opens Biotope Tsutsumi at Its Tsutsumi Plant
Oct 4, 2018 12:35 HKT/SGT
Toyota and SoftBank Agreed on Strategic Partnership To Establish Joint Venture for New Mobility Services
Sept 28, 2018 19:28 HKT/SGT
TOYOTA GAZOO Racing Aims to Continue Winning Ways in Wales
Sept 27, 2018 19:28 HKT/SGT
Toyota Considers Hydrogen-based Mobility Partnership between Railways and Automobiles
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: