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Friday, 12 January 2018, 16:00 HKT/SGT
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Source: Honor
Honor Delivers The Future Of Mobile Technology With The AI-Powered Honor View10

LAS VEGAS, NV, Jan 12, 2018 - (Media OutReach) - Honor, a leading smartphone e-brand from the Huawei Group, announced on the eve of CES2018 that the AI-powered Honor View10 would go on sale in overseas markets from January 8th, and released a limited edition Honor 7X Red. This follows on the successful launch of the Honor View10 and Honor 7X in London last month.

In 2017, Honor was the number one smartphone e-brand in China by sales[1], and its sales grew significantly on Black Friday in the United States and Europe.

"As a leading e-brand, Honor aims to become the most loved smartphone brand for people young and the young at heart," said Mr. George Zhao, President of Honor. "With a unique Internet-powered business model, unrivalled product and unbeatable value, we are taking our successful business model from China to the global market. Our aim is to become a top-five smartphone brand by 2020."

As part of the strategy to bring a better experience to users, Honor works with partners such as Microsoft, Monster and Snapchat to optimize applications and services for its smartphones.

- Honor View10: Revolutionary AI and ultimate performance appeal to consumers worldwide

As part of a drive to make AI technology accessible to consumers worldwide, Honor is among the first to power a smartphone with a Neural-Network Processing Unit (NPU) to deliver AI features and performance that far surpasses any CPU/GPU powered architecture. Integrating with the dedicated NPU, Kirin 970 chipset enables Honor View10 to deliver up to 25 times better performance and 50 times greater efficiency.

For the Honor View10, Honor worked closely with Microsoft to optimize Microsoft Translator. The AI Accelerated Translator software in Honor View10 delivers instantaneous translation without the need for an internet connection. The new Kirin 970's powerful NPU makes the translation 500 percent faster than other smartphones running the same app.

Mr. Xuedong Huang, Microsoft Technical Fellow in AI and Research said, "Microsoft is thrilled to be collaborating with Honor to bring the benefits of AI, through Microsoft Translator, to more users through the Honor View10. Together, we will continue to work towards building a more integrated and connected world."

Consumers in India and Western Europe (UK, France, Germany, Italy, and Spain) can purchase the Honor View10 from January 8th online at: http://www.hihonor.com/global/products/mobile-phones/honorview10/index.html. The new smartphone will also be available in Malaysia and Russia later this month.

- Honor 7X: Unmatched price-performance makes it the ideal gift for the loved one

As the first smartphone to feature the Honor FullView Display, the Honor 7X 18:9 screen delivers an impressive visual experience, especially to the gamers in the midst of the action. The smartphone also doubles the efficiency and fun with its Screen Split function.

The dual-lens 16MP + 2MP rear camera with large aperture (F/0.95 - F/16) and Phase Detection Auto Focus (PDAF) ensures professional photo quality and a professional shooting experience. Users in France, Germany, Italy, Spain and India have given the Honor 7X a 4.2+ star review on Amazon.com since its global launch in London on December 5th, 2017.

In addition to black, blue and gold phones, a new limited edition Honor 7X Red of 20,000 units will be available for Valentine's Day in the United States, Russia, India and Western Europe (United Kingdom, France, Germany, Italy, and Spain). Honor 7X Red can be ordered soon at the Honor online store: http://www.hihonor.com/global/products/mobile-phones/honor7x/index.html.

Honor is partnering with Monster, one of the world's largest headphone manufacturers, to give the first 100 purchasers of Honor 7X Red in each country/region the red co-branded Honor-Monster AM15 headphones as a special gift. In addition, from this year, Honor is bringing the partnership with Monster to a new strategic level.

About Honor
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

Please visit Honor online at http://www.hihonor.com/ or follow us on:
https://www.facebook.com/honorglobal/
https://twitter.com/Honorglobal
https://www.instagram.com/honorglobal/
https://www.youtube.com/honorglobal

[1] Data from Sino

Walter Lee
FleishmanHillard
+852 2586 7831
walter.lee@fleishman.com


Jan 12, 2018 16:00 HKT/SGT
Topic: Press release summary
Sectors: Telecoms, Enterprise IT, Mobility/Wireless, Digital
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