Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 28 February 2018, 15:50 HKT/SGT
Share:
    

Source: Mitsubishi Motors
GAC Mitsubishi Motors to Begin Delivery of All New Plug-in Hybrid SUV in China
Eupheme to become first plug-in hybrid vehicle offered in China by a joint venture company

TOKYO, Feb 28, 2018 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) is proud to announce that its joint venture business in China with Guangzhou Automobile Group (GAC) and Mitsubishi Corporation - GAC Mitsubishi Motors (GMMC) - will begin the domestic sale and delivery of the all-new Eupheme Plug-in Hybrid Electric (PHEV) SUV from March 2018.

Designed by GAC and produced by GMMC in Changsha, Hunan, the Eupheme has also become the first PHEV to be launched and marketed by Sino-foreign automotive joint venture firm in China. The new SUV supports both Mitsubishi Motors and GAC's strategic growth goals, as well as the development of an advanced automotive industry and rapid adoption of "new energy vehicle" (NEV)(1) technologies in the world's largest vehicle market.

Five key cities will serve as the initial release markets for the Eupheme in China, including Changsha, Guangzhou, Shenzhen, Hangzhou and Tianjin, with additional locations to be introduced across the country this year. Featuring an average fuel economy of 1.8L/100km and a cruising range of more than 600km, Eupheme provides Chinese consumers with an advanced, eco-friendly SUV at a highly competitive base price around USD 33,000 - even before national NEV subsidies are incorporated.

Commenting on the company's ambitions in China, Mitsubishi Motors Chief Executive Officer Osamu Masuko stated "The launch of Eupheme is an important milestone for GMMC, and demonstrates the critical role that PHEV technology will play in meeting Chinese consumers' needs and the government's sustainable development goals. China became the Mitsubishi Motors' largest global sales market during 2017, and we look forward to greatly expanding our position in the country during our DRIVE FOR GROWTH plan."

As a strategic partnership, sales and production platform in China, GMMC will play a key role in supporting Mitsubishi Motors three-year DRIVE FOR GROWTH strategic plan. By 2019, Mitsubishi Motors aims to have further strengthened its operations across China by more than doubling the sale of locally manufactured vehicles as well as its dealer network, compared with 2016 levels. The company will also focus on expanding its vehicle lineup of four-wheel drive and PHEV SUVs in the country.

(1) NEVs in China are defined as full electric, plug-in hybrid or fuel cell vehicles


About Mitsubishi Motors

Mitsubishi Motors Corporation is the sixth largest automaker in Japan and the sixteenth largest in the world. It is part of the Mitsubishi keiretsu, formerly the biggest industrial group in Japan, and was formed in 1970 from the automotive division of Mitsubishi Heavy Industries. From October 2016, Mitsubishi is one-third owned by Nissan, and a part of the Renault - Nissan - Mitsubishi Alliance. For more information, please visit www.mitsubishi-motors.com/en/index.html.

Contact:
Mitsubishi Motors
Public Relations Department
http://www.mitsubishi-motors.com 
+81-3-6852-4275


Feb 28, 2018 15:50 HKT/SGT
Source: Mitsubishi Motors

Topic: Press release summary
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Mitsubishi Motors Links

http://www.mitsubishi-motors.com/en/index.html

https://www.facebook.com/MitsubishiMotors.en

https://www.youtube.com/user/MitsubishiMotorsAd

Mitsubishi Motors
Apr 23, 2018 15:16 HKT/SGT
Mitsubishi Eclipse Cross and GT-PHEV Scoop Prestigious GOOD DESIGN Awards
Apr 16, 2018 16:37 HKT/SGT
Mitsubishi Motors Brings New EV and PHEV Vehicles to Da Nang City in Vietnam
Apr 12, 2018 15:55 HKT/SGT
More than a Showroom - Mitsubishi Motors Reveals New Hyper Energy Station
Apr 12, 2018 08:01 HKT/SGT
Two Chinese premieres in Beijing: MITSUBISHI e-EVOLUTION CONCEPT and Eclipse Cross
Mar 30, 2018 11:30 HKT/SGT
Hitachi, Mitsubishi Motors and ENGIE Explore Using Electric Car Batteries as Renewable Energy Storage for Office Buildings
Mar 29, 2018 16:34 HKT/SGT
Mitsubishi Motors Announces Production, Sales and Export Figures for February 2018
Mar 29, 2018 10:51 HKT/SGT
Mitsubishi XPANDER Named Indonesia's Car of the Year
Mar 21, 2018 10:14 HKT/SGT
Mitsubishi Motors Delivers Fleet of EV and PHEV Vehicles to Costa Rican Government
Mar 15, 2018 14:58 HKT/SGT
Mitsubishi Motors: Alliance Leadership Appointment to Accelerate Synergies
Mar 2, 2018 16:03 HKT/SGT
MITSUBISHI CONNECT Android Auto Compatible Apps Demonstration at 2018 Geneva Motor Show
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: