|Eupheme to become first plug-in hybrid vehicle offered in China by a joint venture company |
TOKYO, Feb 28, 2018 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) is proud to announce that its joint venture business in China with Guangzhou Automobile Group (GAC) and Mitsubishi Corporation - GAC Mitsubishi Motors (GMMC) - will begin the domestic sale and delivery of the all-new Eupheme Plug-in Hybrid Electric (PHEV) SUV from March 2018.
Designed by GAC and produced by GMMC in Changsha, Hunan, the Eupheme has also become the first PHEV to be launched and marketed by Sino-foreign automotive joint venture firm in China. The new SUV supports both Mitsubishi Motors and GAC's strategic growth goals, as well as the development of an advanced automotive industry and rapid adoption of "new energy vehicle" (NEV)(1) technologies in the world's largest vehicle market.
Five key cities will serve as the initial release markets for the Eupheme in China, including Changsha, Guangzhou, Shenzhen, Hangzhou and Tianjin, with additional locations to be introduced across the country this year. Featuring an average fuel economy of 1.8L/100km and a cruising range of more than 600km, Eupheme provides Chinese consumers with an advanced, eco-friendly SUV at a highly competitive base price around USD 33,000 - even before national NEV subsidies are incorporated.
Commenting on the company's ambitions in China, Mitsubishi Motors Chief Executive Officer Osamu Masuko stated "The launch of Eupheme is an important milestone for GMMC, and demonstrates the critical role that PHEV technology will play in meeting Chinese consumers' needs and the government's sustainable development goals. China became the Mitsubishi Motors' largest global sales market during 2017, and we look forward to greatly expanding our position in the country during our DRIVE FOR GROWTH plan."
As a strategic partnership, sales and production platform in China, GMMC will play a key role in supporting Mitsubishi Motors three-year DRIVE FOR GROWTH strategic plan. By 2019, Mitsubishi Motors aims to have further strengthened its operations across China by more than doubling the sale of locally manufactured vehicles as well as its dealer network, compared with 2016 levels. The company will also focus on expanding its vehicle lineup of four-wheel drive and PHEV SUVs in the country.
(1) NEVs in China are defined as full electric, plug-in hybrid or fuel cell vehicles
About Mitsubishi Motors
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Public Relations Department
Feb 28, 2018 15:50 HKT/SGT
Source: Mitsubishi Motors
Topic: Press release summary
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