Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 28 March 2018, 19:00 HKT/SGT

Source: HKTDC
Hong Kong Young Designers' Contest (YDC) Award-winning Capsule Collection Goes on Sale
Sponsored by i.t apparels Ltd, Local Celebrities Join Launch

HONG KONG, Mar 28, 2018 - (ACN Newswire) - The capsule collection designed by the winner of the "Best Footwear Design Award" at last September's Hong Kong Young Fashion Designers' Contest 2017 (YDC) was launched today. Up-and-coming fashion designer Jason Lee won the "Best Footwear Design Award," sponsored by renowned fashion group i.t apparels Ltd.

To help Hong Kong young designers realise their potential, the Hong Kong Trade Development Council (HKTDC) has partnered with i.t in providing more publicity channels and opportunities for designers to present their creations. As award sponsor, i.t worked with Jason Lee to develop a limited edition "ete! x YDC Best Footwear Design Award Capsule Collection," with one of its brands - ete! supporting the production and launch. The collection is available at selected ete! and i.t shops starting today, while stocks last.

Cantopop band Super Girls members Heidi Lee and Aka Chio, Internet celebrity To Siu Kiu, and model Hilary Lau attended today's launch to lend their support. The collection, "I go to school by bus," comprises two styles of sneakers and two styles of bags. The designer aimed to re-live happy school memories through this mini collection. The sneakers are a playful twist of the classic style with L (for left) and R (for right) printed on the "wrong" shoe. The words "LUNCH BAG," are emblazoned on the tote bags, again harking back to care-free school days. The shoes come in pink and black high-tops, as well as green and black low-cut sneakers. The black and red-and-white totes allow wearers to mix and match.

The "Best Accessories Design Award" was a new category introduced at the HKTDC YDC 2015. Sponsored by i.t apparels Ltd., the award recognises outstanding footwear design by up-and-coming designers. Entries are judged based on creativity, handicraft, materials and market factors.

"ete! x YDC Best Footwear Design Award Capsule Collection" for women is available at selected ete! and i.t shops from 28 March 2018.

ete!: THE ONE, Langham Place
i.t: i.t blue block, Hysan Place, Silvercord, Festival Walk, APM, New Town Plaza I

Biography - Jason Lee

A fashion graduate of the Technological and Higher Education Institute of Hong Kong (THEI), Jason Lee was the winner of "The Best Footwear Design Award" at the 2017 Hong Kong Young Fashion Designers' Contest organised by the Hong Kong Trade Development Council (HKTDC). His debut collection "Kingdom of the Underground" combines elements of Chinese culture from the Qing Dynasty and street fashion. He was also named second runner-up at THEI's graduate show in the same year. In 2018, Jason Lee started his own label, which reflects the rebellious thinking of today's young people and Hong Kong's unique street culture.

About "Hong Kong Young Designers' Contest" (YDC)

Organised since 1977, the Hong Kong Young Fashion Designers' Contest (YDC) aims to cultivate and promote a new generation of fashion design talents for the local garment and fashion industry, whose ideas will further enhance the image of Hong Kong as a fashion design centre.

Today, Hong Kong has become a thriving hub for design and branded labels, and the role of the YDC in identifying talent is more pronounced than ever. The contest has become the most prestigious event of its kind in the region. Its success is evident by the number of past contestants who have gone on to become leading designers for fashion enterprises or to launch their own labels.

YDC 2018 is now open for application until 12 April 2018. For details, please visit:

Related website:

Photo Download:


Powered by the Hong Kong Trade Development Council (HKTDC), is the one and only platform to feature Hong Kong fashion design. This non-profit website connects young local designers, showcasing their works through feature stories, blogs, fashion map and news about the Hong Kong Yong Fashion Designers' Contest (YDC).


Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: Follow us on Google+, Twitter@hktdc, LinkedIn.

Comms & Public Affairs Dept.
Agnes Wat
Tel: +852 2584 4554, Email:
Jack Cheung
Tel: +852 3199 0442, Email:

Mar 28, 2018 19:00 HKT/SGT
Source: HKTDC

Topic: Press release summary
Sectors: Fashion/Apparel, Retail/eCommerce, Local
From the Asia Corporate News Network

Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

"ete! x YDC Best Footwear Design Award Capsule Collection" Canvas High-Top Sneakers: HK$899; Canvas Low-Cut Sneakers: HK$799
View Image
Hong Kong Young Designers' Contest (YDC) Award-winning Capsule Collection Goes on Sale
View Image

Jan 21, 2019 19:00 HKT/SGT
HKTDC Education & Careers Expo Opens on Thursday
Jan 17, 2019 20:00 HKT/SGT
Hong Kong Fashion Week for Fall/Winter Closes
Jan 16, 2019 17:00 HKT/SGT
3,300+ Finance, Business Leaders Join Asian Financial Forum
Jan 15, 2019 18:00 HKT/SGT
Hong Kong Fashion Week for Fall/Winter Is Under Way
Jan 14, 2019 19:00 HKT/SGT
12th Asian Financial Forum Opens
Jan 14, 2019 18:00 HKT/SGT
Hong Kong Fashion Week Opens with 1,400 Exhibitors
Jan 10, 2019 20:00 HKT/SGT
130,000+ Buyers Visit First Four HKTDC Fairs of 2019, Up 3.3%
Jan 9, 2019 21:00 HKT/SGT
Asia's Largest Licensing Show Attracts 23,000 Visitors
Jan 9, 2019 16:00 HKT/SGT
Future for Toy Industry 'Challenging but Bright'
Jan 8, 2019 14:00 HKT/SGT
Asian Licensing Conference Gathers Global Experts
More news >>
 News Alerts
Copyright © 2019 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: