Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Monday, 23 April 2018, 15:16 HKT/SGT
Share:
    

Source: Mitsubishi Motors
Mitsubishi Eclipse Cross and GT-PHEV Scoop Prestigious GOOD DESIGN Awards

TOKYO, Apr 23, 2018 - (JCN Newswire) - Two of Mitsubishi Motors' latest creations - the Eclipse Cross SUV and the GT-PHEV Concept - have received GOOD DESIGN(1) awards from experts at The Chicago Athenaeum.

The awards are an indication of the success of Mitsubishi Motors design renaissance which has seen a new looks for the face-lift for the Outlander, a string of acclaimed concept cars, and an all-new Eclipse Cross.

The GOOD DESIGN awards are the oldest and the most prestigious Global Awards Program for Design Excellence and Design Innovation. Organized by the Chicago Athenaeum Museum of Architecture and Design, they are intended to create an awareness of contemporary design and to honor both products and industry leaders in design and manufacturing.

GOOD DESIGN was founded in Chicago in 1950 by architecture and design legends Edgar Kaufmann, Jr., Eero Saarinen, and Charles and Ray Eames.

"It is an honour to have our hard work recognized by such a prestigious organization," said Tsunehiro Kunimoto, CVP of the Design Division at Mitsubishi Motors. "The Eclipse Cross is the first all-new car which features our Robust and Ingenious design philosophy. The GT-PHEV Concept hints at how this direction will shape the next generation of Mitsubishi SUVs."

The Eclipse Cross is a fusion of sharp coupe looks and dynamic SUV mobility with signature Mitsubishi styling, technology and driving confidence. It features Mitsubishi's signature DYNAMIC SHIELD front design concept, with a protective shield shape visually formed by the black central area and chrome accents.

The rear design is distinguished by the almost cubist styling created around the high-mounted, stretched rear lamps and a horizontally divided rear window.

The MITSUBISHI GT-PHEV Concept, first seen at the Paris Motor Show in 2016, also features Mitsubishi's latest design language together with MMC's advanced and proprietary electric and all-wheel control technologies.

In its overall design, the MITSUBISHI GT-PHEV Concept projects the image of a "ground tourer", expressing robust and ingenious qualities.

"The GT-PHEV is not a production car. But it gives a clear indication of how Mitsubishi's design language will evolve into cars you will be able to buy in the near future," said Kunimoto. "I hope our work to bring Robust and Ingenious designs to fruition will continue to be recognized."

http://www.acnnewswire.com/topimg/Low_MitsubishiEcipseCross.jpg
Eclipse Cross

http://www.acnnewswire.com/topimg/Low_MitsubishiGTPHEV.jpg
MITSUBISHI GT-PHEV Concept

(1) GOOD DESIGN is a Federally Registered and Protected Trademark of The Chicago Athenaeum.


About Mitsubishi Motors

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

Contact:
Mitsubishi Motors
Public Relations Department
http://www.mitsubishi-motors.com 
+81-3-6852-4275


Apr 23, 2018 15:16 HKT/SGT
Source: Mitsubishi Motors

Topic: Press release summary
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
Eclipse Cross
View Image
 
MITSUBISHI GT-PHEV Concept
View Image
 
Mitsubishi Motors Links

http://www.mitsubishi-motors.com/en/index.html

https://www.facebook.com/MitsubishiMotors.en

https://twitter.com/mitsucars?lang=en

https://www.youtube.com/user/MitsubishiMotorsAd

https://ph.linkedin.com/company/mitsubishi-motors

Mitsubishi Motors
Oct 16, 2018 17:32 HKT/SGT
Mitsubishi Motors Starts Local Engine Production and Expands R&D Center
Oct 16, 2018 17:21 HKT/SGT
GAC Mitsubishi Motors to Start Production of All New EV in China
Oct 15, 2018 17:48 HKT/SGT
Mitsubishi Motors' New TRITON/L200 to be Debuted Soon
Oct 12, 2018 09:20 HKT/SGT
Alliance Ventures Invests in Data Ecosystem for Shared Transport Services
Oct 12, 2018 08:03 HKT/SGT
Mitsubishi XPANDER Wins More Awards from Indonesian Automotive Journalists
Oct 4, 2018 12:02 HKT/SGT
Mitsubishi Motors Increases the Production Capacity in Indonesia
Oct 4, 2018 11:46 HKT/SGT
Mitsubishi Motors' Eclipse Cross Wins Good Design Award 2018
Sept 19, 2018 08:04 HKT/SGT
Renault-Nissan-Mitsubishi and Google Join Forces on Next-Generation Infotainment
Aug 8, 2018 11:50 HKT/SGT
Mitsubishi Motors Increases the Production of XPANDER
Aug 3, 2018 14:59 HKT/SGT
Mitsubishi Motors Opens New Training Center in Vietnam
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: