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Tuesday, 1 May 2018, 17:00 HKT/SGT
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Source: WARC
WARC Awards 2018 - Effective Content Strategy shortlist announced

LONDON, May 1, 2018 - (ACN Newswire) - Campaigns for Cineplex Entertainment, Coca-Cola, Rexona, Visa and Whiskas are among the 21 campaigns that have been shortlisted for the WARC Awards' Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome.

Chaired by John Dokes, Global Chief Marketing Officer and General Manager of AccuWeather Network, a judging panel of 16 top industry professionals from agencies and clients alike, looked for evidence of how a content strategy - as opposed to a traditional advertising strategy - has helped a brand achieve business goals.

Campaigns from a diverse range of brands and for a wide variety of different markets have been shortlisted. As well as a global campaign for IKEA, campaigns ran in Brazil, Canada, Egypt, India, Lebanon, Malaysia, Saudi Arabia, Singapore, Thailand, Tunisia, United Arab Emirates, United Kingdom and United States.

The shortlisted entries are:

#TokyoUnexpected - Visa - Visa International - BBDO Bangkok - Thailand
Escape the Dating Apocalypse - Hinge - Justin McLeod and various individual investors - the STUDIO - United States
Fair Sex Fair Say - i-can - Piramal Healthcare - McCann Worldgroup - India
Ask Again - The Live Love Laugh Foundation - McCann Worldgroup - India
If you can dream it, you can Pylox it - Nippon Pylox - Nippon Paint - Ensemble Worldwide - Malaysia
4G Films - Maxis - Maxis Berhad - Ensemble Worldwide, Initiative Malaysia - Malaysia
Da Vinci - IKEA - ACNE, IKEA Creative Hub - Global
Choose What You Love - HSBC - HSBC Bank Singapore - J. Walter Thompson - Singapore
Unveil Saudi - Saudi Telecom Company - J. Walter Thompson - Saudi Arabia
Kitten Kollege - Whiskas - Mars Petcare - AMVBBDO - United Kingdom
The Chronicles of Oufa - EGBank - FP7/CAIRO, Part of McCann Worldgroup - Egypt
Confidence Academy - Rexona - Unilever - FP7/CAIRO, Part of McCann Worldgroup - Egypt
Hijacking the African Cup - Coca-Cola - The Coca-Cola Company - FP7/CAIRO, Part of McCann Worldgroup - Egypt
Web Series - Antarctica - AB InBev - AlmapBBDO - Brazil
Dear Younger Me... - Emirates NBD - Momentum Egypt - Egypt
A Taxi to Dubai - Atlantis - The Palm, Dubai - Atlantis Hotels & Resorts - FP7/DXB - United Kingdom, United Arab Emirates
The Hammam Fighter - Orange - FP7/TUN - Tunisia
The Power of 10p - Smart Energy GB - AMVBBDO - United Kingdom
Slow Trends - Connect - TBWA\RAAD - Lebanon
When You Grow Up - Emirates NBD - FP7/DXB - United Arab Emirates
A Balloon for Ben - Cineplex Entertainment - Zulu Alpha Kilo - Canada

All shortlists for the annual WARC Awards, a global case study competition in search for next-generation marketing effectiveness that focuses on the effective use of emerging marketing disciplines, have now been announced and can be viewed at www.warc.com/warcawards.prize.

The winners of each of the four categories - Effective Content Strategy, Effective Innovation, Effective Use of Brand Purpose and Effective Social Strategy - will be revealed from mid-May.

About Effective Content Strategy jury chair

John Dokes, Global Chief Marketing Officer and General Manager, AccuWeather Network
John oversees strategic branding and marketing of the largest and fastest growing weather media company in the world. With over 25 years of experience in digital and traditional marketing and a history of driving multi-million dollar revenue gains, he has worked with world-renowned brands including Marvel Entertainment and MTV Networks - Viacom. AccuWeather, with global headquarters in State College, PA, now reaches more than 1.5 billion people worldwide every day through smartphones, tablets, wired and mobile internet sites, radio, television, newspapers, and the AccuWeather Network, in addition to serving over 240 of Fortune 500 companies as well as thousands of businesses worldwide.


About WARC

- Your global authority on advertising and media effectiveness

warc.com is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, advertisers, market analysts and academics.

WARC runs two global and two regional case study competitions: WARC Awards, WARC Media Awards, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.

WARC publishes three global rankings of advertising excellence: Gunn 100 (creativity), WARC 100 (effectiveness), Gunn Media 100 (media innovation) and publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including ARF, Effies, Cannes Lions, ESOMAR and IPA.

Founded in 1985, WARC has offices in the UK, U.S. and Singapore. In June 2018 WARC was acquired by Ascential plc, the global specialist information company.

Contact:
Amanda Benfell
PR Manager
+44 20 7467 8125
amanda.benfell@warc.com


May 1, 2018 17:00 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
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jury chair John Dokes, AccuWeather Network
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