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Tuesday, 26 June 2018, 15:31 HKT/SGT
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Source: Toyota Motor Corporation
Toyota Rolls Out Completely Redesigned Crown
First-generation connected car that continues to innovate and push limits

First-generation connected car for a life of new mobility

Pursuing "connected technology that expands the functionality of cars" and the "evolution of design, driving, and safety performance"

- On-board DCM(1) standard on all vehicles. Driving guidance and vehicle diagnosis can be received remotely.
- Equipped with the latest connected functions, such as e-Care Service and LINE My Car Account
- Elegant, sporty appearance and high-quality interior design that appeal to the senses
- Responsive driving performance realized by a completely renewed platform based on TNGA(2) strategy
- Features cutting-edge preventive safety technologies including the latest Toyota Safety Sense that can detect bicycles and pedestrians at night

Toyota City, Japan, June 26, 2018 - (JCN Newswire) - Toyota Motor Corporation announces the launch of its completely redesigned Crown in Japan and the start of sales at all nationwide "Toyota" dealers (including for the Tokyo area Toyopet and "Toyota" dealers).

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RS Advance 2.5-liter hybrid

Since its debut in 1955, the Crown has been a symbol of innovation. As illustrated by TRC(3) featured in the 8th generation Crown (1987) and ABS in the 9th generation Crown (1991), cutting-edge technologies that are now used in many vehicles featured in the Crown before any others on the road.

The new 15th generation Crown enters the world as Toyota's first-generation connected car equipped with a standard DCM. 24-7 vehicle connectivity with customers brings the relationship between cars and people, even the community, to a completely new level. Services focused on safety, security, comfort, and convenience, such as maintenance notifications based on real-time driving data, will be offered at the most suitable time for each customer.

Style and vehicle performance such as driving, turning, and stopping were also refined based on TNGA. For driving in particular, testing was carried out at Germany's famed Nurburgring circuit, regarded as the world's most challenging race track. Outstanding handling realizes responsive driving performance and exceptional vehicle stability in a range of driving conditions and scenarios, at low or high speeds, on smooth or rough road surfaces.

Akira Akiyama, chief engineer in charge of development, states: "In inheriting the passion from the early days of the company when the first generation Crown was born, I wanted the world to see the 'Japanese brains and brawn' that went into developing this car. It was with this spirit that we promoted development. I feel the new Crown is a car that will take your breath away in every single aspect including design, driving, and connected technology."

The Crown, Japan's renowned high-end car, has continued to evolve and push the limits, offering even more advanced driving performance and cutting-edge connected functions.

(1) DCM Data Communication Module
(2) TNGA Toyota New Global Architecture. Toyota's company-wide program where technology, sales, procurement, production engineering, and other areas unite to dramatically improve the basic performance and marketability of Toyota vehicles by offering high-quality products at inexpensive prices.
(3) TRC Traction Control


About Toyota Motor Corporation

Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.

Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926


June 26, 2018 15:31 HKT/SGT
Source: Toyota Motor Corporation

Topic: Press release summary
Sectors: Automotive, Design/Art
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