Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Monday, 16 July 2018, 15:30 HKT/SGT

Source: ProChain
ProChain was invited to attend the Chainers 2018 International Summit to discuss the feasibility of decentralized media and advertising pattern

SEOUL, KOREA, July 16, 2018 - (Media OutReach) - On July 1st 2018, Chainers 2018 was held in Seoul, South Korea. In the meeting, the originator of ProChain, David White made a keynote address on how to reconstruct digital advertising ecology, which was based around the central topic "The Past, Present and Future of Blockchain", as an invited guest.

During the event, David White analyzed the current situation of the digital advertising industry. There are many prominent problems confronted by the advertising industry, such as Data Island, numerous intermediaries, flow fraud, and settlement delay. In view of the prevalent problems, Bai expressed that blockchain technology can be used to put the data and transactions of each link on the chain so as to realize advertisement introduction through the decentralized business logic.

David White added that now is the best time to launch blockchain advertising. It is expected that the commercial blockchain technology will mature in the next two years.

The storage solution based on IPFS protocol will provide higher carrying capacity, and the blockchain industry is expected to go through a period of rapid development. As the most classical business model, advertising can provide direct revenue to the media on the chain with the help of advanced blockchain technology.

About ProChain's advertising solution, it is divided into four parts for implementation. The first part is an advertising distribution platform based on ETH and EOS. ProChain is the first platform to provide blockchain digital advertising on EOS. The second is the delivery platform, where the advertiser DSP accurately delivers the tools, sets the target population, recharges the PRA, and creates a promotion contract. The third is identity authentication, which binds the advertising user's Ethernet address and personal metadata by rewarding the PRA. The fourth is the distribution platform, which provides the SDK for the internet medias. After the user clicks on the advertisement, they and SSP jointly obtain the PRA revenue.

The rapid development of the blockchain technology has initiated a new revolution of the internet. As a pioneer in blockchain technology development, As a pioneer, the ProChain team closely integrates blockchain technology with business scenarios and lays out the 100 billion-level digital advertising market ahead of schedule.

PRA official website:

White paper link:


Media Contact:
Li Jing

July 16, 2018 15:30 HKT/SGT
Topic: Press release summary
From the Asia Corporate News Network

Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

View Image

Latest Press Releases
World's Largest Jewellery Marketplace Opens Next Week  
Feb 19, 2019 20:00 HKT/SGT
TANAKA to provide Pure Gold, Pure Silver, and Pure Bronze Medals to the top three men and women finishers at the Tokyo Marathon 2019 (to be held on March 3)  
Feb 19, 2019 19:00 HKT/SGT
Honda Announces Global Automobile Manufacturing Restructure  
Feb 19, 2019 16:21 HKT/SGT
WikiFX kicks off its Full International in Shanghai  
Feb 19, 2019 16:15 HKT/SGT
Summary of Honda CEO Speech on Organizational Changes  
Feb 19, 2019 16:04 HKT/SGT
JCB Extends Its Reach across Europe with JCC Payment Systems  
Feb 19, 2019 16:00 HKT/SGT
NEC Passes the First ETSI Millimetre Wave Transmission (mWT) Plugtests Event  
Feb 19, 2019 15:30 HKT/SGT
NEC Withdraws from a Segment of Ratings Coverage  
Feb 19, 2019 14:45 HKT/SGT
Mitsubishi Corporation: Gas4Sea Partners and Equinor Signed an LNG Bunkering Agreement   
Feb 19, 2019 14:31 HKT/SGT
Mitsubishi Heavy Industries Signs LOI to Join Charter of Trust for Cybersecurity  
Feb 19, 2019 12:40 HKT/SGT
More Press release >>
More >>
 News Alerts
Copyright © 2019 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: