Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 25 July 2018, 14:27 HKT/SGT
Share:
    

Source: NTT DOCOMO
NTT DOCOMO Ventures Invests in PARONYM Interactive Video Technology Firm
- Will leverage PARONYM's TIG technology for new video-content experiences -

TOKYO, July 25, 2018 - (JCN Newswire) - NTT DOCOMO, INC. announced today that it invested in PARONYM, INC., a startup developer of TIG, a next-generation interactive video technology, on July 6. The investment was made through NTT DOCOMO Ventures, Inc., a wholly owned subsidiary of DOCOMO.

TIG enables consumers to tap an item in a video, such as a pair of stylish dark glasses worn by a model, quickly store the item by simply pulling it to the side of their smartphone's screen, and then obtain information about the product with incredible ease. TIG also enables marketing companies to manage three-dimensional metadata in the video content, collect audience measurement data--such as number of taps, where people touch on screens, page transitions and playback time--and to visually analyze the data using a heat map. TIG's specialized authoring tools can be used to set metadata in video content without requiring technical expertise.

Until now, video content effectiveness generally has been measured with indices, such as number of views and VTR (View Through Rate). TIG, however, enables consumer interests to be visualized without having to interrupt their viewing experiences, thereby allowing information to be acquired more easily for incorporation in video-based marketing initiatives.

Through its investment in PARONYM, DOCOMO looks forward to leveraging TIG to provide consumers with highly personalized video-entertainment experiences and related services. In the future, DOCOMO will build on its synergies with PARONYM to expand the utilization of TIG into areas such as video content related to concerts and sporting events.


About NTT DOCOMO

NTT DOCOMO, Japan's leading mobile operator with over 76 million subscriptions, is one of the world's foremost contributors to 3G, 4G and 5G mobile network technologies. Beyond core communications services, DOCOMO is challenging new frontiers in collaboration with a growing number of entities ("+d" partners), creating exciting and convenient value-added services that change the way people live and work. Under a medium-term plan toward 2020 and beyond, DOCOMO is pioneering a leading-edge 5G network to facilitate innovative services that will amaze and inspire customers beyond their expectations. DOCOMO is listed on the Tokyo Stock Exchange (9437). https://www.nttdocomo.co.jp/english/.

Contact:
NTT DOCOMO
International PR
Public Relations Department
Tel: +81-3-5156-1366    
Fax: +81-3-5501-3408
URL: www.nttdocomo.com
Contact: https://nes.nttdocomo.co.jp/PINQ01/showinquiry.do


July 25, 2018 14:27 HKT/SGT
Source: NTT DOCOMO

NTT DOCOMO (TSE: 9437)

Topic: Press release summary
Sectors: Mobility/Wireless
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


NTT DOCOMO Links

http://www.nttdocomo.com

https://www.facebook.com/docomo.official/

https://twitter.com/docomo?lang=en

https://www.youtube.com/user/docomoOfficial

https://ph.linkedin.com/company/ntt-docomo-inc.

NTT DOCOMO
Dec 14, 2018 13:34 HKT/SGT
"docomo Money Transfer" Mobile Remittance Service to Add China and Thailand
Nov 30, 2018 10:16 HKT/SGT
NTT DOCOMO to Set up Test Lab in Guam for 5G Verifications in 2019
Nov 30, 2018 10:08 HKT/SGT
DOCOMO and Toyota Conduct Successful Remote Control of T-HR3 Humanoid Robot Using 5G
Nov 27, 2018 11:34 HKT/SGT
DOCOMO and Rohde & Schwarz Cooperate in Pioneering Beyond 5G with Frequency Bands up to 150 GHz
Nov 23, 2018 12:44 HKT/SGT
DOCOMO's "WOW! NINJA in SHIBUYA" Video Now Available Online
Nov 23, 2018 07:32 HKT/SGT
Mitsubishi Electric and NTT DOCOMO Achieve World's First 27Gbps Throughput in 5G Outdoor Trials
Nov 1, 2018 16:53 HKT/SGT
DOCOMO Launches "DOCOMO Asia IoT Program" to Further Expand IoT Market in the Region
Oct 23, 2018 08:05 HKT/SGT
NTT DOCOMO Launches IoT-driven Temperature-Monitoring Service in USA
Oct 9, 2018 16:18 HKT/SGT
DOCOMO Adds "docomo Wi-Fi" to Prepaid SIM Service for Travelers to Japan
Sept 26, 2018 14:09 HKT/SGT
NTT DOCOMO Develops Handy Product-recognition App for Foreigners in Japan
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: