Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Tuesday, 18 September 2018, 13:18 HKT/SGT
Share:
    

Source: Toyota Motor Corporation
Innovative Toyota at Paris Motor Show

TOKYO, Sept 18, 2018 - (JCN Newswire) - At the Paris motor show this year, Toyota will demonstrate how it is reinforcing its foundations and preparing for future growth.

New Stand

The automotive industry is entering a once-in-a-century transformation and Toyota is preparing by shifting from a pure car company towards an innovative mobility provider offering ever better mobility for all.

This brand shift is reflected by a new motor show stand that features 3 distinct areas. One--called Start Your Impossible--is dedicated to new mobility solutions and future innovation. The second celebrates Toyota's motorsport activities with Toyota GAZOO Racing. And the third area is dedicated to Toyota's new models, with a clear focus on the latest self-charging hybrid product offers.

New Approach to Press Conference

To fully reflect the changing media communications landscape, the traditional "on-stand" press conference is replaced with a new digital on-demand format that can be experienced at any time--either on stand or on-line, whether at the motor show itself, or anywhere else in the world.

The digital press conference starts with a brief introduction from Dr. Johan Van Zyl, President and CEO of Toyota Motor Europe, followed by an interactive system with modules dedicated to each car on display and other key messages.

The idea is to offer more flexibility for the media to experience Toyota's press conference at their convenience, whether physically at the show or visiting virtually from anywhere else.

It will be hosted on a microsite under the following URL: parisms.toyota-europe.com as well as via the Toyota Motor Europe YouTube channel.

New Cars on Display

Two key product elements are exclusively featured at the Paris Motor Show: Hybrid technology and Toyota New Global Architecture (TNGA).

For more than 20 years Toyota has developed, improved and democratised its self-charging hybrid technology. At Paris this year, only hybrid vehicles will be exhibited--from the compact Yaris, to the latest generations of the Corolla, the RAV4 and the Camry.

Toyota New Global Architecture (TNGA) forms the basis of Toyota's new product and powertrain offers. More than a platform, TNGA is an engineering and design philosophy. While improving the driving dynamics of cars, it also allows the development of exterior and interior designs with stronger emotional appeal.

The stand will feature the world premiere of the all new Corolla Touring Sports, alongside the full reveal of its Hatchback sibling. Thanks to the new TNGA-C platform, the new Corolla features an emotional design as well as offering the choice of two self-charging hybrid powertrains--a 1.8l or a brand new 2.0l.

The new RAV4 will debut as a European premiere, with a strong rugged design, the new TNGA-K platform and the new 2.5l self-charging hybrid.

After 14 years of absence, Camry is returning to Western Europe with a completely new model, also underpinned by the new TNGA-K platform and also with the new 2.5l self-charging hybrid.

At the Paris motor show 20 years ago, the Yaris made its world debut. To celebrate that anniversary, a special 'Y20' edition is available with the same stand-out Golden Yellow paintwork as the original car from 1998, but this time executed as a bi-tone including a contemporary dark grey roof and other dark grey accents. The other special edition of Yaris at the show celebrates Toyota GAZOO Racing's successful rally season with a GR Sport version.

Besides car models, Toyota will showcase the latest safety technology development with Toyota Safety Sense featuring new features and functions, fitted on the new Corolla and RAV4.

At the dedicated Toyota GAZOO Racing area, the 2018 Le Mans-winning Toyota TS050 Hybrid LMP1 car will be on display together with the much-coveted Le Mans trophy.

We invite you to visit the new Toyota stand, experience our new digital press conference and learn about our new products in Hall 4.


About Toyota Motor Corporation

Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.

Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926


Sept 18, 2018 13:18 HKT/SGT
Source: Toyota Motor Corporation

Topic: Press release summary
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Toyota Motor Corporation Links

http://www.toyota-global.com

https://plus.google.com/+toyotaglobal

https://www.facebook.com/ToyotaMotorCorporation/

https://twitter.com/TOYOTA_PR/

https://www.youtube.com/user/toyotajpchannel/

https://ph.linkedin.com/company/toyota

Toyota Motor Corporation
Oct 15, 2018 11:57 HKT/SGT
Fantastic Fuji One-Two for TOYOTA GAZOO Racing
Oct 9, 2018 13:29 HKT/SGT
TOYOTA GAZOO Racing Increases its Lead with Another Double Podium
Oct 5, 2018 16:37 HKT/SGT
Home Race Beckons for TOYOTA GAZOO Racing
Oct 5, 2018 12:59 HKT/SGT
Toyota Brings "Mobility for All" Concept to the Youth Olympic Games Buenos Aires 2018
Oct 4, 2018 13:25 HKT/SGT
Toyota Opens Biotope Tsutsumi at Its Tsutsumi Plant
Oct 4, 2018 12:35 HKT/SGT
Toyota and SoftBank Agreed on Strategic Partnership To Establish Joint Venture for New Mobility Services
Sept 28, 2018 19:28 HKT/SGT
TOYOTA GAZOO Racing Aims to Continue Winning Ways in Wales
Sept 27, 2018 19:28 HKT/SGT
Toyota Considers Hydrogen-based Mobility Partnership between Railways and Automobiles
Sept 27, 2018 19:09 HKT/SGT
Toyota Announces Results for August 2018
Sept 27, 2018 07:29 HKT/SGT
Toyota to Supply its Hydrogen Technology to Caetanobus SA (Portugal) Europe
More news >>
 News Alerts
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: