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Friday, 5 October 2018, 12:59 HKT/SGT

Source: Toyota Motor Corporation
Toyota Brings "Mobility for All" Concept to the Youth Olympic Games Buenos Aires 2018
- Company to provide official vehicles to contribute to sustainable and smooth operation of games as Worldwide Partner of International Olympic Committee
- Mobility exhibits at two of the Olympic parks based on each park's theme during games
- Company to start a new car-rental service platform "Toyota Mobility Services" using official vehicles, as a legacy towards Argentine mobility society after the Games conclude

Toyota City, Japan, Oct 5, 2018 - (JCN Newswire) - As mobility partner of the Youth Olympic Games Buenos Aires 2018, Toyota today announces its plans to contribute to the sustainability of the Games by providing a fleet of 338 vehicles including Prius for official and other use during the Games, and, upon its conclusion, these vehicles will be used as part of a new mobility service called "Toyota Mobility Services" in the city of Buenos Aires.
Toyota Juegos Olimpicos Buenos Aires Key Delivery

Toyota is participating in the Youth Olympic torch relay that began on August 5 by providing vehicles such as Toyota Hilux pick-up truck that is carrying the Youth Olympic flame. Built at the Zarate vehicle manufacturing plant in Argentina, the Hilux is transporting the Olympic Torch to 17 different cities throughout the country. The 14,000-km, 60-day journey will culminate on October 6 at the famous Obelisk monument in Buenos Aires to be part of the Opening Ceremony.

Toyota Senior Managing Officer Steve St. Angelo said, "Today we are challenging our own impossible by helping to make a society where everyone can participate and push their limits. It is the fighting spirit of the Olympic and Paralympic athletes that serve as our inspiration. Every day, these athletes are inspired by their hopes and dreams. Can you imagine what that must feel like? How impossible that must feel? But these athletes do it each and every day. Just like these athletes, we are pushing our limits to challenge the impossible and create a future of mobility for everyone."

During the Youth Olympic Games, Toyota will present mobility at two of the four Olympic Park venues in the city based on each park's concept: Green Park and Technopolis Park.

Green Park presented by Toyota (venues for tennis, beach volleyball, etc.)

Located within "Woods of Palermo" in the northern part of the city, the Green Park is offering activities related to caring for the environment. Toyota will have a space dedicated to hybrid technology with a Prius on display, the same model being used as official vehicles. Toyota will also present the advances of its 2050 Environmental Challenge with fun, educational activities for children related to environmental sustainability.

Technopolis Park (venues for futsal, table tennis etc.)

At this tech-themed park in the western part of the city, Toyota will exhibit its Concept-i Series: TOYOTA Concept-i, TOYOTA Concept-i RIDE and TOYOTA Concept-i WALK. TOYOTA Concept-i is a taste of what the company will be showcasing in on-the-road test demonstrations in Tokyo 2020. Additionally, there will be different interactive installations that demonstrate Toyota's "Mobility for All" concept and artificial intelligence technology that the company is developing.

Toyota Mobility Services

In advance of the October 6 Opening Ceremony of the Youth Olympic Games, Toyota presented "Toyota Mobility Services", a new car renting service platform that is a pioneer in Argentina's automotive industry. "Toyota Mobility Services" will be officially introduced to the public in November and will utilize the official vehicles which Toyota will be providing for Buenos Aires 2018. This is aimed to create a legacy of the Youth Olympic Games for Argentina's mobility society. In Argentina, Toyota Mobility Services is the first step for Toyota in its transition from a car company to a mobility company.

Mobility Challenges

Cities around the world currently face challenges surrounding mobility, having to solve issues ranging from traffic congestion to air pollution, traffic accidents, and access for people with impairments. Starting from Buenos Aires 2018 and elaborating in Tokyo 2020 through Beijing 2022 and Paris 2024, Toyota is hoping to help tackle these challenges in collaboration with stakeholders around the world, and contribute to creating legacy to realize a sustainable mobility society.

About Toyota's Top Olympic Partnership and Worldwide Paralympic Partnership

Toyota became the official worldwide mobility partner of the Olympic and Paralympic Committees in 2015 for the 2017-2024 period, covering the Olympic and Paralympic Winter Games PyeongChang 2018 (Korea) and Beijing 2022 (China) and the Olympic Games of Tokyo 2020 (Japan) and Paris 2024 (France). As a partner, Toyota aims to encourage creating a peaceful society without discrimination through sports and a commitment to creating a sustainable society through mobility. Toyota's values of continuous improvement and respect for people are shared by The Olympic and Paralympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realization of human potential. Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true, which is encapsulated in the company's "Start Your Impossible" corporate initiative and is the basis for its transformation from a car company to a mobility company. When you are free to move, anything is possible.

About Toyota Motor Corporation

Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit

Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926

Oct 5, 2018 12:59 HKT/SGT
Source: Toyota Motor Corporation

Topic: Press release summary
Sectors: Automotive
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