Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Tuesday, 16 October 2018, 17:21 HKT/SGT
Share:
    

Source: Mitsubishi Motors
GAC Mitsubishi Motors to Start Production of All New EV in China

TOKYO, Oct 16, 2018 - (JCN Newswire) - GAC Mitsubishi Motors is to start production of the all-new Eupheme EV Electric Vehicle SUV in China.

GAC Mitsubishi Motors (GMMC) is a joint venture between the Mitsubishi Motors Corporation, Guangzhou Automobile Group (GAC) and the Mitsubishi Corporation. The Eupheme EV was designed by GAC and is produced by GMMC in Changsha, Hunan.

The new model supports both Mitsubishi Motors and GAC's strategic growth goals, boosts development of an advanced automotive industry and will help rapid adoption of "new energy vehicle" (NEV)(1) technologies in the world's largest vehicle market.

Twelve key cities will serve as the initial release markets for the Eupheme EV in China, including Beijing, Changsha, Guangzhou, Shenzhen, Hangzhou and Tianjin, with additional locations to be introduced across the country this year.

Eupheme EV has a cruise distance of 410 km (the fuel consumption measurement in China), and combines the powerful torque of electric vehicle with the comfort and interior space of SUV, It will be priced from 135,800 RMB(2) (approximately $20,000) as an advanced and environmentally friendly SUV for Chinese customers.

Commenting on the company's ambitions in China, Mitsubishi Motors Chief Executive Officer Osamu Masuko stated "The launch of Eupheme EV follows the Eupheme Plug-in Hybrid Electric (PHEV) SUV to market and is an important milestone for GMMC. It demonstrates the critical role that EV technology will play in meeting Chinese consumers' needs and contributes to the automotive industry in China. China is one of our most important markets and we look forward to greatly expanding our position in the country during our DRIVE FOR GROWTH plan."

As a strategic partnership, sales and production platform in China, GMMC will play a key role in supporting Mitsubishi Motors three-year DRIVE FOR GROWTH strategic plan. By 2019, Mitsubishi Motors aims to have further strengthened its operations across China by more than doubling the sales units as well as its dealer network, compared with 2016 levels. The company will also focus on expanding its vehicle lineup of four-wheel drive and PHEV SUVs in the country.

(1) New Energy Vehicles in China are defined as full electric, plug-in hybrid or fuel cell vehicles
(2) It can be purchased from after receiving the subsidy of NEVs

About GAC Mitsubishi Motors (GMMC)

Based in Changsha, Hunan, GMMC was formed as a joint venture company in 2012 between Guangzhou Automobile Group (50% ownership stake), Mitsubishi Motors Corporation (30% ownership stake) and Mitsubishi Corporation (20% ownership stake). GMMC has 4,100 employees, and serves as a sales and distribution platform for GAC and MMC-branded vehicles in China. The company has an annual production capacity over 270,000 units per year between the Mitsubishi Motors ASX and Outlander SUVs, as well as the GAC Eupheme and Eupheme EV GMMC maintains over 300 sales and service locations across China.


About Mitsubishi Motors

MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline -- a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

Contact:
Mitsubishi Motors
Public Relations Department
http://www.mitsubishi-motors.com
+81-3-6852-4275


Oct 16, 2018 17:21 HKT/SGT
Source: Mitsubishi Motors

Topic: Press release summary
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
View Image
 
Mitsubishi Motors Links

http://www.mitsubishi-motors.com/en/index.html

https://www.facebook.com/MitsubishiMotors.en

https://twitter.com/mitsucars?lang=en

https://www.youtube.com/user/MitsubishiMotorsAd

https://ph.linkedin.com/company/mitsubishi-motors

Mitsubishi Motors
Aug 8, 2019 18:20 HKT/SGT
Mitsubishi Motors to Introduce its Customers to a New Energy Plan by MC Retail Energy
July 31, 2019 14:59 HKT/SGT
Mitsubishi Motors Passes Milestone of Four Million Vehicles Exported from Thailand
July 30, 2019 12:54 HKT/SGT
Mitsubishi Motors Announces Production, Sales and Export Figures for June 2019 and First Half of Calendar Year 2019
July 25, 2019 12:29 HKT/SGT
MITSUBISHI MOTORS Globally Debuts New PAJERO SPORT
July 22, 2019 18:11 HKT/SGT
Mitsubishi Motors Opens the 2019 Automobile Information Service for Elementary School Students
July 17, 2019 15:06 HKT/SGT
Mitsubishi Motors' New Brand Center "MI-Garden GINZA" to Open in September 2019
July 11, 2019 16:09 HKT/SGT
Mitsubishi Motors to Transfer its Subsidiary's Domestic Finished Car Logistics to ZERO Co., Ltd
July 10, 2019 10:18 HKT/SGT
Mitsubishi Motors to Introduce New Pajero Sport in Thailand on July 25th
July 8, 2019 11:36 HKT/SGT
Mitsubishi Motors and Mitsubishi Corporation Invest in GOJEK, Indonesia's Leading Mobility Service Company
July 3, 2019 13:39 HKT/SGT
MSCI Selects Mitsubishi Motors as a Constituent of the MSCI Japan Empowering Women Index (WIN) for the Second Consecutive Year
More news >>
 News Alerts
Copyright © 2019 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6859 8575

Connect With us: