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Friday, 25 January 2019, 11:00 HKT/SGT

Source: APAC Effie Awards
APAC Effie Announces Arthur Wei of Sina Corp. and Fern Canning of Edelman as the Final Heads of Jury, and Reveals the Full Jury Line-up

SINGAPORE, Jan 25, 2019 - (ACN Newswire) - The Final Heads of Jury for the 2019 APAC Effie Awards have been announced along with the full jury line-up.

Arthur Wei is the Senior Vice President for Sina Corp. and the General Manager for Sina Sports. He is responsible for maintaining Sina's leadership in Sports content, and led Sina Sport's transition from a digital media channel to a full-fledged sports company with their own portfolio of sporting events such as the Sina 3x3 Golden League basketball tournament, the Sina 5x5 Golden League futsal tournament, International Youth Equestrian Tournament to name a few.

Arthur has accumulated more that 20 years of experience in marketing, sales and brand strategic management for global technology corporations, heading international teams to solve complex challenges. Prior to joining Sina Corp., Arthur was the Chief Marketing Officer for Lenovo China Geo and Ecosystem and Cloud Services Business Group, and before that, with Hewlett Packard.

Aside from his regular day job, Arthur also serves as a visiting professor for Antai School of Economics and Management in Shanghai Jiaotong University, Central University of Finance and Economics, and is also Vice Chairman of China Sports Industry Research Center. Arthur is also a seasoned Effie judge and has judged at both the Global and Greater China Effie Awards.

On his appointment, Arthur said, "With marketing getting more complex with new evolutions and technology, it has been increasingly difficult for marketers to cut through the clutter, technology norm to deliver the brand's message. The importance of marketing can never be overstated and I am delighted to accept the role of Head of Jury to review and award the best work in the region".

Fern Canning is the managing director of Edelman Australia. She is based in Australia and has 20+ years of experience in the industry that spans public relations, social media, brand strategy, sponsorship, experiential and content development in UK, US and Australia.

With her experience across the various sectors in the industry, Fern specialises in the creation of integrated consumer/brand campaigns that stitch together strategy, creative and earned social and digital media. Her work includes supporting the strategic re-positioning of Audi from a car maker to a design and lifestyle brand in the UK, developing a global brand strategy for Peroni Nastro Azzuro and leading EMEA and Global integrated marketing communications campaigns for brands within the P&G and Diageo portfolios.

Fern has worked with a diverse range of brands locally in Australia and internationally including HP, Samsung, GSK, and Unilever brands, to name a few, and has clinched various awards for her work. Her work with Diageo brought her a marketing excellence award for a multi-market integrated campaign. In 2018, she won 2 Effie Awards for her work on HP Australia with Edelman.

"The Effies is the standard that clients and agencies should be striving for. Excellent creative work that truly impacts how people think, feel or behave, is creative work that matters. It's often not enough of a priority for the industry to measure the business impact of creative work, not least because it takes time and funding, but also because it's easier to herald a campaign a success if it gains many views. That's why the work entered into the APAC Effies is so important. I cannot wait to be inspired and in awe of the many entries the jury will have the honour to judge" Fern said upon her appointment.

Commenting on the full line-up of the 2019 Jury, Chairman of the Awards, Charles Cadell said, "I am looking forward to chairing such a senior and experienced group of marketers to help select the best of the best. The diversity of competency, culture, gender and geography that encompasses the Heads of Jury in 2019 will ensure that this team is fully able to represent the unique Asian marketing experience and help showcase its excellence from wherever that may be".

For the full Jury line-up please visit 2019 Jury.

About APAC Effie Awards

Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards honours the region's most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effie champions practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best works are celebrated.

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.

About The Confederation of Asian Advertising Agency Associations (CAAAA)

CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.

About Tenasia Group

Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.

Media Contact:
Tenasia Group Pte Ltd
Vanessa Tay, Marcom & PR Lead
T: +65 6338 7739 / M: +65 9710 9606
E: [email protected]

Jan 25, 2019 11:00 HKT/SGT
Topic: Press release summary
Sectors: Advertising
From the Asia Corporate News Network

Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Arthur Wei (L) and Fern Canning (R)
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