Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 13 March 2019, 16:30 HKT/SGT
Share:
    

Source: WARC
WARC reveals trends and themes for effective media strategies
Media Strategy Report 2019 - Insights from the WARC Media Awards

LONDON, Mar 13, 2019 - (ACN Newswire) - WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results.

Following an analysis of the shortlisted and winning entries spanning 31 countries, the key insights are:

• Imaginative phasing can reach elusive audiences

Effective Channel Integration winners in the 2018 WARC Media Awards show how to reach elusive audiences through imaginative phasing and leveraging the right combination of paid, owned and earned media. Grand Prix winner, Droga5's 'Dundee' campaign for Tourism Australia, shows how a massive media moment can be successfully leveraged and how a breakthrough creative concept, when combined with a full-funnel, orchestrated approach, can unlock true effectiveness.

• TV is a flexible tool for successful partnerships

TV proved to be an agile channel in the Effective Use of Partnerships and Sponsorships category. In its quest to appeal to millennial women, the Grand Prix winner, 'Suzuki Ignis: An Ignis Adventure', by the7stars London, created an entire TV show from scratch when it couldn't find the right programme to partner.

• Tech can create new channel opportunities

Tech is entering new territory, enabling brands to communicate their unique propositions. And context is playing a key role. Grand Prix winner The National Safety Council's 'Prescribed to Death' initiative by Energy BBDO used 3D printing to put the faces of real victims of opioid overdoses onto pills - but then used a memorial as the backdrop for a compelling art installation.

• Data is key to encouraging behaviour change

Many Effective Use of Data winners showed the vital role for data in instigating positive behaviour change. Grand Prix-winning 'Lifebuoy: The Adaptive Data Lighthouse' by Mindshare Mumbai, used a data-driven algorithm to promote hand hygiene and increase sales in rural India.

Summing up, Lucy Aitken, Managing Editor, Case Studies at WARC, says: "Against a backdrop of greater automation in the media landscape, the rise in search budgets and the inexorable rise of Amazon as an ad platform, the 2018 WARC Media Awards winners were an impressive combination of data-driven insight, precision targeting and well thought-out strategy."

A sample version of the 2019 Media Strategy Report is available to download from content.warc.com/download-a-sample-of-the-2019-media-strategy-report. The full report is available to WARC subscribers on warc.com. The report includes chapter analysis for each of the four awards categories, guest essays, data charts, and summaries of all the winning case studies from the 2018 WARC Media Awards.

The WARC Media Awards examine the insight, strategy and analytics that power effective media investment. The Awards are free to enter and there is a $40,000 prize fund for winning entries. Case studies are welcomed from any territory or discipline. The WARC Media Awards 2019 will launch in early May and close in late September.


About WARC

- your global authority on advertising and media effectiveness

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell
Head of PR & Press
+44 20 7467 8125
[email protected]


Mar 13, 2019 16:30 HKT/SGT
Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2019 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Multimedia
View Image
 

WARC
May 23, 2019 22:00 HKT/SGT
WARC Media Awards 2019 open for entries
May 8, 2019 17:00 HKT/SGT
The world's best campaigns and companies by sector -- WARC Rankings 2019
May 1, 2019 17:15 HKT/SGT
The WARC Awards 2019 - shortlists announced
May 1, 2019 17:00 HKT/SGT
WARC Effective 100 - Lessons from the global effectiveness rankings
Apr 30, 2019 17:30 HKT/SGT
2018 UK advertising spend hits £23.6bn following nine years of growth
Apr 25, 2019 22:00 HKT/SGT
Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion's share
Apr 23, 2019 21:30 HKT/SGT
North America's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019
Apr 23, 2019 11:45 HKT/SGT
Asia's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019
Apr 6, 2019 11:00 HKT/SGT
The Good Report celebrating the best campaigns for social responsibility 2018
Apr 4, 2019 12:00 HKT/SGT
WARC Prize for Asian Strategy 2019 now launched. First judges named
More news >>
 News Alerts
Copyright © 2019 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: