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Friday, 8 November 2019, 13:49 HKT/SGT
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Source: Mitsubishi Motors
Mitsubishi Model A Selected as Historic Car by JAHFA

TOKYO, Nov 8, 2019 - (JCN Newswire) - MITSUBISHI MOTORS CORPORATION (MMC) announces that the Mitsubishi Model A, which gave origin to car building, has been selected by the Japan Automotive Hall of Fame(1) (JAHFA), a non-profit organization, as a Historic Car - one that has stamped a mark of excellence in Japanese automobile history.


Mitsubishi Model A


Mitsubishi Model A replica


Starting prototyping in summer 1917, Mitsubishi Model A was completed in November 1918 with a total of 22 cars manufactured by 1921. The car is the first Japanese series-production passenger car built and sold with a view to mass production. It is also acknowledged to be a car of significance in the Japanese automotive industry history.

Although there were few specialized automotive tools or machinery in those days, the first Mitsubishi Model A was built by hand using hammers and chisels. The wooden body was lacquered, and the interior used luxury British woolen cloth. With no design drawings to work to, and with little knowledge of gasoline engines, car bodies or interiors, or any experience in production processes, Mitsubishi engineers overcame many difficulties and demonstrated that the domestic mass production of automobiles was possible.

The Mitsubishi Model A was designed at the Kobe Shipyard of Mitsubishi Shipbuilding Company; Mitsubishi Heavy Industries (MHI) today. MITSUBISHI MOTORS CORPORATION split from MHI in 1970.

A replica of the Mitsubishi Model A, recreated using the document at that time, is exhibited at the Mitsubishi Auto Gallery in Okazaki City, Aichi Prefecture.

https://bit.ly/2WSHIDO (Japanese only)

(1) JAHFA: As a non-profit organization, JAHAF's mission is to praise the achievements of people who contributed to the building and development of today's Japanese automotive industry as well as those who promoted the industry's science and culture. JAHFA inducts such people to its Hall of Fame to hand their achievements on to future generations.

About MITSUBISHI MOTORS

MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles.

Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

Mitsubishi Motors
Public Relations Department
http://www.mitsubishi-motors.com
+81-3-6852-4275


Nov 8, 2019 13:49 HKT/SGT
Topic: Press release summary
Sectors: Automotive
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