|Thursday, 17 November 2011, 00:06 HKT|
Source: Ashland Inc.
|Valvoline(TM) names Cambodian distributor; expands product awareness and availability|
PHNOM PEN, Cambodia, Nov 17, 2011 - (ACN Newswire) - To better serve the growing demand for its products, the Valvoline(TM) brand is pleased to announce the appointment of V.H.K Business Group Co., Ltd. as its new distributor in Cambodia effective immediately. The world's oldest motor oil brand, Valvoline is already a highly visible product line at more than 150 outlets in Phnom Penh, Siem Reap and other locations across the country, where it has been selling for more than five years. The selection of V.H.K. Business Group, a strong local distributor, will enable expanded introduction of Valvoline products to a broad motoring public looking for the quality and dependability of this leading and pioneering international brand.
The initial focus will be on spreading the awareness and availability of top grade Valvoline products including full synthetic SynPower(TM) motor oil that provides the highest level of protection against heat, deposits and wear; DuraBlend(TM) motor oil, which offers a premium blend of synthetic and conventional base oils, plus advanced additive technology, for added protection against severe driving; and CI-4 PLUS diesel engine oil, built with greater wear protection, more thermal stability, improved oxidation control and increased soot-handling capabilities.
A formal launch event is planned for Nov. 16 at the NagaWorld Hotel to highlight the Valvoline product portfolio and to celebrate the growing business opportunities for the brand. A large number of customers and primary distributors from more than 15 Asian countries will attend, along with various Valvoline executives and distinguished guests.
Alok Sharman, Valvoline regional director - Asia, said, "We see Cambodia and the Southeast Asia region as a very important focus for Valvoline, and that is why we have brought in all of our Asian channel partners. The Cambodian lubricant market is very suitable to Valvoline range of products, and we would like to focus especially on high-end products in motorcycle, passenger car and diesel engine oils".
Subsequently, the entire range of Valvoline products for 'above the hood' and 'below the hood' will enter the distribution channels across Cambodia. This will include the full portfolio of Valvoline lubricants, automotive and industrial chemicals, Valvoline Professional Series products, Eagle One(TM) vehicle appearance products and other items for service installers and professionals as well as the do-it-yourself crowd.
Craig Moughler, Valvoline vice president of international channels, stressed the opportunities: "Cambodia has a sizable number of car imports from the U.S., and vehicles with high engine capacities. Valvoline aligns well with the Cambodian market because we can offer high quality synthetic lubricants including our Synpower(TM) line, and also Valvoline MaxLife(TM) motor oil, which was specifically developed for high-mileage cars."
Valvoline, a brand of Ashland Inc. (NYSE: ASH), markets premium packaged automotive lubricants, chemicals, appearance products, antifreeze and filters, with sales in more than 100 countries. The Valvoline family of products includes Eagle One(TM) appearance products, Car Brite(TM) car restoration products, Zerex(TM) antifreeze, SynPower(TM) performance products, MaxLife(TM) products created for higher-mileage engines, and NextGen(TM) motor oil created with 50 percent recycled oil.
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, food and beverage, personal care, pharmaceutical, tissue and towel, and water treatment. Visit www.ashland.com to see the innovations we offer through our four commercial units - Ashland Specialty Ingredients, Ashland Water Technologies, Ashland Performance Materials and Ashland Consumer Markets (Valvoline).
(TM) Trademark of Ashland or its subsidiaries, registered in various countries
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Source: Ashland Inc. via Thomson Reuters ONE
Copyright (c) Thomson Reuters 2011. All rights reserved.
Nov 17, 2011
Topic: Press release summary
From the Asia Corporate News Network
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